Friends (3)

Su Carroll

Freelance Copywriter & Writer

2694

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Recent Activity

 
Su Carroll - Added portfolio item
Third in the series of postcards and ads created for TMG Health, a Business Process Outsourcing service for government health plans.
Over 30 days ago -
Copywriting portfolio item
Su Carroll - Added portfolio item
Second in the series of postcards and ads created for TMG Health, a Business Process Outsourcing service for government health plans.
Over 30 days ago -
Copywriting portfolio item
Su Carroll - Added portfolio item
A good example of issue-based advertising, created for a business process outsourcing service for non-government health plans.
Over 30 days ago -
Copywriting portfolio item
Su Carroll - Added portfolio item
Ad chosen by client from 12 presented. Ran in USA Today, on bus shelters and posters in Atlantic City. Also featured on Live! with Regis and Kelly. Shows that a great advertising concept can also gain free media coverage on a national TV show.
Over 30 days ago -
Copywriting portfolio item
Su Carroll - Added portfolio item
Concept developed for panel testing for a chemotherapy assay (test). Also wrote messaging rationales for testing
Over 30 days ago -
Copywriting portfolio item
Su Carroll - Added portfolio item
Concept developed for agency pitch for prescription diet drug.
Over 30 days ago -
Copywriting portfolio item
Su Carroll - Added portfolio item
Discover National Wildlife Self Mailer: Poster on side 2 revealed when you open mailer
Over 30 days ago -
Copywriting portfolio item
Su Carroll - Added portfolio item
Direct Response Mailer concept developed for Discover affinity program with National Wildlife Federation. Oversize 6-panel self-mailer features a great promotional rate, a great offer (Discover donates to WWF) and a premium -- 24" poster of a giant redwood on the other side.
Over 30 days ago -
Copywriting portfolio item
14
Kudos
5.0
2 Skills
$65
Rate/Hr
Skill Rating
Copywriting
Writing
About Me:
FREELANCE Senior Marketing Communications Writer/Copywriter.

WHAT I CAN DO FOR YOU:
• Simplify complex information into words and images that engage and compel the target audience.
• Clarify positioning and brand, refine strategies and develop rationales and creative briefs.
• Synthesize visual and written communication
• Integrate communications across media: direct response, publicity, sales promotion, and interactive.
• Interview, research, annotate
• Win and maintain business with compelling, fresh, strategic concepts and copy
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Marketing communications consultant and copywriter for advertising agencies and directly for clients, including Fortune 500 companies. Integrated experience in traditional...
Location
Medford, New Jersey, United States