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Freelance Market Researcher & Business Writer
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Mr. Heffernan is a research professional with 29 years of experience doing studies across a broad array of product categories, including domestic and multi-regional international studies. Most recently, Mr. Heffernan directed the Market Research department at CareFusion, a global medical device manufacturer. In this capacity he oversaw all primary and secondary research and market intelligence functions, conducting studies addressing new product development, competitive intelligence, brand equity and awareness tracking, and customer satisfaction & loyalty tracking. In this role, he also worked in a hands-on capacity moderating focus groups for CareFusion qualitative studies.
Prior to joining CareFusion, Mr. Heffernan was Market Research Manager for the semiconductor products group
San Diego, California, United States
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