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Sophie Gillfeather

Freelance Content Writer, Creative Writer, & More


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Sophie Gillfeather - Updated status
Said "Writing an article on the discourse surrounding female "romance" tourists for the soon to be launched The Big Smoke: Watch this space."
Over 30 days ago -
Sophie Gillfeather - Added portfolio item
A collection of personal op-eds and cultural analyses can be found on my blog at
Over 30 days ago -
Blog Writing portfolio item
Sophie Gillfeather - Added portfolio item
While at Zanui I learnt to get a feel for a brand and its customer via desktop research and press releases, with Lounge Life I got to be an instrumental part in researching the market for this new and exciting brand. By identifying our customer base and tailoring my approach to suit them, our small team learnt to develop consumer-driven copy, which was information dense, yet stylistically accessible. Lounge Life taught me the importance of a great SEO strategy. Our aim was for keyword rich copy that was enjoyable to read – a challenge not for the faint of heart or short of patience. Through determination and a commitment to provding worthwhile content, my understanding of and facility with SEO was such that Lounge Life now ranks number one when their primary keywords “leather lounges” are entered into Google.
Over 30 days ago -
Content Writing portfolio item
Sophie Gillfeather - Added portfolio item
"With over 15,000 products to choose from all in one great place, our extensive range includes the biggest brands in furniture, homewares, appliances, outdoor, kids’ and baby products, plus so much more! Offering competitive prices, great customer service and free shipping on selected items, Zanui provides an easy and enjoyable shopping experience at the click of a button." I began my career with Zanui as a humble copywriter, but soon worked my way up to a senior position within the content department by demonstrating a keen editorial eye and the ability to produce copy that was not only accessible for the customer but a joy to read, too. It is thanks to my time with Zanui that I am well versed in CMS, SEO and ultimately overcame my fear of acronyms. The teething issues of working in a startup taught me the importance of brilliant quality control.
Over 30 days ago -
Content Writing portfolio item
Sophie Gillfeather - Joined
Joined the web's largest social network for freelancers!
Over 30 days ago -
8 Skills
Skill Rating
Content Writing
Creative Writing
Blog Writing
Journalistic Writing
About Me:
I’m a writer and editor living in Sydney.

My prior working titles have included Senior Copywriter for the home and lifestyle site Zanui, and Content Editor and Brand Manager for Sydney’s leader in leather lounges, Lounge Life. I act as a creative contributor to the up-and-coming life, *** and culture blog Revulva and seek out any opportunity to hone my craft while developing my voice by contributing to various cultural publications or new projects.

I enjoy writing about life’s great and messy joys – food, ***, family and the latest horror film are repeated themes across my work. But I'm also interested in highlighting individual stories, communities, everything there is to see and do, and today’s health and lifestyle concerns.
Sydney, New South Wales, Australia