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Competitive Analysis Freelancers
Freelance Market Researcher & Competitive Analysis Freelancer
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• Strong and proven analytical skills that helped blue chip clients such as DHL, Energizer, IKEA, McDonald’s, OCBC, Platinum Guild International, Sony Electronics, Singapore Tourism Board, Singapore Telecommunications, Wrigley to manage multiple sources of data and investigate relationships between communication investments and brand measures to understand what is driving sales and brand health and offer alternatives and find feasible communication solutions to enhance brand momentum.
• Proficient with qualitative and quantitative research methodologies including syndicated research such as Brandz, Partnerz, Brand Asset Valuator (BAV), China Marketing & Media database, Nielsen Media Index, PAX survey, China Provincial Marketing &
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