Google Certified Search Marketing Professional. 20 plus years marketing experience; the last 13 years dedicated to Search; covering an array of industries (healthcare, hospitality, travel , manufacturing, ecommerce, education, engineering, fashion, food (pet & human), financial, law, marine, pharmaceutical, non-profit, political, real estate, security, technology, telecommunication, sports and entertainment), which all can be utilized in a Search Marketing environment.
Pay Per Click (PPC) Campaign Management: Many Exceeding
$900K Per Month. Optimizations: Bid Management, Keyword Expands, Ad Copy, Geo, Demographic, Placement Targeting, Tracking Solutions. A/B & Multivariate Testing; Retargeting, Product Listing Ads (PLAs), Bing Shopping. AdWords, Bing, Yahoo, Facebook,...