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Freelance Branding Freelancer & Marketer
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1. WORK EXPERIENCE
2008-2010 Brand Manager Bayer Healthcare
• Brand Portfolio Aleve, Saridon, Tabcin (OTC products)
• Key Achievements Defined the analgesics category portfolio strategy resulted in above market growth including:
1) Tabcin brand reactivation resulted in 31% sales increase (YTD 10’2009 vs. YA) as a result of new strategy implementation, local TV commercial production and new product introduction
2) Aleve new TV commercial development resulted in 52% sales growth in first 3 months of the campaign and awarded with Marketing Communication Effectiveness Effie 2008
• Key responsibilities Complete brand strategy and new product development including market research, product positioning, advertising campaign development across multiple communication
Central District, Hong Kong
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