09/2011 – 12/2012 Euler Hermes North America, Baltimore, U.S.A (subsidiary of Allianz)
Regional Head of Communications
- Responsible for setting up the Communications function at Euler Hermes (EH) North America (incl. Media Relations, internal/ digital communications) in line with commercial goals, and to strengthen brand awareness within the region (incl. US, Canada, and Brazil).
- Developed and implemented region-wide communications plan in alignment with global EH strategy, enhancing EH’s reputation and driving sales efforts through strategic PR work in key markets and to key audience.
- Initiated and managed all aspects of the Communications function, incl. budget, staffing, selection of PR agency, reporting to Group entity and...