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Creative Brief: HPC's Iconic Mural radiating Inclusion & Diversity
Description of HPC:
Hillcrest Platte County (HPC) is a Christian organization that offers supportive services for individuals and families who are homeless or
insecurely housed to achieve sustainable independence. Unlike many organizations whose focus is one-time or emergency care, our primary
objective is to move clients from homelessness to self-sufficiency by addressing the total life situation of homeless families we serve. In
exchange for rent/utility-free housing, adults are required by written agreement to find full-time employment, obey program guidelines and
attend weekly volunteer-taught classes in life skills, employment, community living and budgeting. When you shop at any of our three locations,
volunteer, or when people buy what you’ve donated, the proceeds help pay the bills for all of our housing facilities and programs. In fact, buying
items from any of our stores, donating items, or volunteering is like giving money to Hillcrest Platte County.
Intent of this project: Show through art (mural wall) Hillcrest Platte County (HPC) is committed to maintaining a culture of diversity and equity in
their support of Platte County. Our strength is in our promise to be inclusive, with intentional strategies to welcome and uplift marginalized
people within our community.

Details:
Design and produce artwork then paint mural wall(s) at the Hillcrest Platte County Thrift stores. Beginning with Cosby Ave location in KC.
(You will be taken on site to see and measure the space)
Utilize elements from the inspiration visuals below and infuse into mural depicting "the hands of the community" and allowing space for
people to stand in the art for picture taking (Instagram Wall Concept)
Open to artist input on best way to represent community, diversity, people helping people through color and design. Need artist direction
on how to represent HPC branding within the mural without eroding the integrity of the art. Will be a picture location used on social media,
so need to have brand visible in main image.

Visuals and additional creative guidance in the attached document.
Hillcrest Platte County_Instagram worthy wall.PNG
Creative Brief - Outlining project