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Izzi Bennett

Freelance Copywriter, Content Writer, & More


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Izzi Bennett - Added portfolio item
BUSINESS WRITING AND PROPOSALS CASE STUDY Brief: Complete a submission to enter Spinners by Shane Warne / lime door brands into the Australian Marketing Institute 2011 Awards for Marketing Excellence in the New Brand category. Solution: Following my submission, Spinners by Shane Warne / lime door brands was announced as a State Winner and a National Finalist in their category.
Over 30 days ago -
Proposal Writing portfolio item
Izzi Bennett - Added portfolio item
SCRIPTWRITING CASE STUDY Brief: Write a voice-over script to accompany a corporate video for American Express. Solution: The script was well-received by the client, and the film is currently in production.
Over 30 days ago -
Script Writing portfolio item
Izzi Bennett - Added portfolio item
VIDEO PRODUCTION CASE STUDY Brief: Capture video footage and photography and interview Dita Von Teese at various events and edit into webisodes for Dita Von Teese Muse and Von Follies by Dita Von Teese. Solution: The episodes will be online from early 2012.
Over 30 days ago -
Video Production portfolio item
Izzi Bennett - Added portfolio item
EDITORIAL ARTICLE CASE STUDY Brief: Write three editorial articles to feature on the “Spin Matters” Health, Style and Lifestyle sections, that will appeal to 25–50 year old male and female sport-lovers. Solution: I wrote three articles, Staying healthy and happy one latté at a time, Android: an app revolution and Choosing jeans — be the king of your pins, researching each topic thoroughly.
Over 30 days ago -
Article Writing portfolio item
Izzi Bennett - Added portfolio item
SOCIAL MEDIA CASE STUDY Brief: Create an exciting and interactive social media experience that sells the Spinners by Shane Warne brand, provides a forum for customers and encourages new followers to join the conversation. Solution: I established Facebook and Twitter pages and updated them daily with posts about the brand, Shane Warne and cricket, including photographs and videos. Find it at: and Huge J-curve in followers over the first year, with regular customer interaction..
Over 30 days ago -
Internet Marketing portfolio item
Izzi Bennett - Added portfolio item
WEBSITE CREATION CASE STUDY Brief: Create a comprehensive, interactive and interesting website that would become the main hub for the Spinners by Shane Warne brand. Solution: I created a colourful and regularly-refreshed website full of brand and product information and great innovations, like a personalised, printable cricket card for every member, music downloads and a specially-recorded downloadable Spinners ringtone. Find it at:
Over 30 days ago -
Website Design portfolio item
Izzi Bennett - Added portfolio item
PRODUCT COPYWRITING CASE STUDY Brief: Write effective and playful copy for the GRLmobile website for their range of products, ranging from mobile phones and prepaid plans, to fashion wear and accessories, that will appeal to a youth female market. Solution: I wrote all the product copy on the GRLmobile website (no longer online), including these two fun examples.
Over 30 days ago -
Copywriting portfolio item
4 Skills
Skill Rating
Content Writing
Article Writing
Manual Writing
About Me:
Creative and versatile copywriter, media producer, and award-winning digital marketer with a diverse portfolio of professional experience, including many high-profile fashion, telecommunications and household brands including American Express, Technika, Crazy John's, Spinners by Shane Warne, Dita Von Teese, Australia Post and Target.

Specialising in online media and social networking, creative direction and concepts, interactive marketing, customer touchpoints, and products, Izzi is inspired by fashion, music, technology, science, youth culture, food and lifestyle.

Izzi is based in Melbourne, Australia.
Brunswick, Victoria, Australia