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Freelance Article Writer & Advertising Manager
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Career Synopsis – Iza Goldwasser
An accomplished writer, I have created and ‘packaged’ text for a variety of media ranging from print to direct mail, email teasers brochures, newsletters and the ever-popular 30” radio spot.
Pursuing the greater goal of copywriting, I tread the path of advertising, (Y&R, McCann Erickson, Heeley Bates) marketing, communications and journalism. An award for ‘Enterprising Journalism’ confirmed my talent as a journalist.
During my employ at various communications companies I have written on subjects ranging from homeopathic treatments to logistics management, topical medical aid and financial sector issues, as well as recruitment, training and seta activities.
To increase the depth of understanding of business principles I completed the Wits MAP
Johannesburg, Gauteng, South Africa
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