Ian Ford - Added portfolio item
In 2008, Procter & Gamble launched an entertainment brand based on the body spray called TAG Records, with Jermaine Dupri as the president and Q Da Kid as the first artist signee. The union between P&G and the music industry was monumental because it introduce the new concept of an artist endorsed by a major brand and backed by a major record label. Q Da Kid was promoting TAG body spray and other related projects before his first single was released.
To compliment the PR and advertising campaigns, P&G activated a guerilla marketing firm to execute a unique multi-market promotional tour to introduce Q Da Kid to core audience members and promote TAG body spray... via an 11 city marketing tour that featured MC battle rap competition in the 10 major US markets and 1 major Canadian market (Toronto).
I functioned as the National Grassroots Events Manager, where I maintained all tour logistics, staffing, event promotions, reporting and negotiations.
Over 30 days ago - Like