Freelancers : Bloomfield, New Jersey

1 Kudos

4.0 2 Skills

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PROFESSIONAL EXPERIENCE DREAMWEAR INC, New York NY Oct 2008 - Present MARKETING MANAGER Revamped Dreamwear website resulting in significant industry presence Conceptualized and marketed websites for in-house brands Mission Control, B.Luxe, Miss Behavin by Love Affair Research and negotiate new licensing and branding opportunities Secured licenses with XOXO, ******* and Skinnygirl by Bethenny Frankel Manage all magazine and editorial inquiries Established relationships with editors and media reps resulting in product placement in People Stylewatch, US Weekly, InStyle, Wall Street Journal Interviewed and quoted by Forbes Magazine for 6/6/11 Cover story on Bethenny Frankel titled, The Celebrity 100 Entrepreneurs Act as legal liaison and partner with CEO on contract negotiations, trademark protection and registration, and other licensure issues Compose the text for Dreamwear’s marketing materials including company overview, garment hangtags, look books, etc. Assist the Art Director in organizing our photo shoots and personally select the models Determine and coordinate annual trade show participation Oversee and respond to all customer and consumer feedback received from our websites for all brands EARTHBOUND LLC, New York NY Jan 2007 – May 2008 BRAND MANAGER/ XOXO Reported to Creative Director; assisted in managing daily aspects of the XOXO brand Promoted after six months to oversee all creative and brand management Directed product approvals for 21 domestic and international licensees Partnered with internal marketing team to develop new product initiatives and packaging/display concepts Briefed new licensees with brand procedures, brand identity and brand collateral. Organized brand presentations and events including showroom workshops and brand strategy meetings Conceptualized, coordinated and executed seasonal licensee trend direction Monitored and followed up on licensee sales and performance Evaluated brand marketing plans to ensure brand image consistency and competitive edge within our markets Coordinated all PR events including seasonal editor event and look book Assisted in planning and execution of seasonal advertising campaign photo shoots Developed media plans for each season. Maintained XOXO.com web site for content, appearance and ease of use. GOLDEN STATE INTERNATIONAL, Alameda CA Oct 2004 – Dec 2006 PRODUCT MANAGER/ MERCHANDISER Brand Manger and Lead Designer for XOXO watches Product Manager for XOXO, Wal-Mart Canada, Target, Marshall Fields and other private label department store brand accounts Designed product and managed accounts in accordance to the guidelines of each brand and the current industry trends Developed new programs and concepts for key accounts Created and presented programs, products and trends to accounts Collaborated on design concepts with international vendors and manufacturers Created in-store display and packaging ideas based on retailer directives Managed licensing approvals for Coleman, Isaac Mizrahi, Marvel, Sanrio, XOXO and other brand accounts. ADVANCED SOFTWARE DESIGN, San Francisco CA Sept 2003 – Oct 2004 MARKETING ASSISTANT Assisted in marketing projects focusing on company exposure in the IT industry Company representative for industry conferences and special events EDUCATION THE FASHION INSTITUTE OF DESIGN & MERCHANDISING, Los Angeles, CA Associate of Arts: Visual Communications, September 2003 UNIVERSITY OF CALIFORNIA, IRVINE Bachelor of Arts: Political Science, September 2001