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Peter Henderson's Portfolio
Freelance Branding Freelancer & Creative Writer
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Branding
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These are three magazine ads that demonstrate my capabilities as a Creative Director and writer. I developed the concept for this magazine campaign, wrote 4 radio spots that were part of it and created sales support material as part of the overall campaign to launch MCI now Verizon in Canada.
Skill:
Branding
Added:
Over 30 days ago
Views:
4579
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These are the sales collaterals that I wrote to support the magazine, radio and web launch of MCI Canada now Verizon Canada. I think this demonstrates my efforts to maintain consistency from a writing and art direction point of view.
Skill:
Branding
Added:
Over 30 days ago
Views:
4710
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This is a newspaper campaign I created, wrote and art directed for an Accounting firm that had for the first time been rated in the top ten accounting firms in Toronto. The campaign was very well received by existing clients confirming they had made the right choice, generated new leads from customers who did not know enough about them and helped recruit some top talent away from the larger firms.
Skill:
Branding
Added:
Over 30 days ago
Views:
4600
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This is an award-winning example of a complete re-brand I was the Creative Director and writer for. This not-for-profit company had many divisions and there wasn't any consistency with any of their materials such as in this case their Annual Report, their newsletter, and their corporate identity starting with new logos, colours, fonts etc. the 'stick people' illustrations were used in all their new marketing materials.
Skill:
Branding
Added:
Over 30 days ago
Views:
4300
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These banners were created for SHSC's trade shows and demonstrates consistency with the look and feel of the Annual Report and Newsletters shown previously.
Skill:
Branding
Added:
Over 30 days ago
Views:
4539