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Victoria Morehead's Portfolio
Freelance Advertising Freelancer, Copywriter, & More
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The client asked us to come up with email messaging targeted toward the younger demographic. We wanted to use a slightly irreverent tone and created the tag "Get a dating life" to give the campaign potential legs.
Skill:
Copywriting
Added:
Over 30 days ago
Views:
2891
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This was an interview I did for a national raw magazine. The subject was Tim Van Orden, a raw vegan athlete.
Skill:
Writing
Added:
Over 30 days ago
Views:
2506
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(This is not the way the piece was actually designed. The yellow wash is the front, and I blew up the interior copy for easier reading)
This campaign was created as an education piece for Nationwide's Blue Ribbon program. By taking unexpected juxtapositions of a negative situation and spinning it in a positive way, we gave the customer a unique way to look at the service. There were three different parts to the campaign and it proved to be very successful.
Skill:
Copywriting
Added:
Over 30 days ago
Views:
2670
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This is another example of an email done for this client...this time using suggestions for dates that sound more provocative than they are.
Skill:
Copywriting
Added:
Over 30 days ago
Views:
2764
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This client has an admittedly dry product, but through repeated testing, we found that humor really resonates with the demographic. This was an email sent to announce a new site page for electronics engineers.
Skill:
Copywriting
Added:
Over 30 days ago
Views:
2742
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This was a concept for an online display ad. Though there wasn't a great deal of copy, the concept was fun, got attention and garnered a lot of clicks.
Skill:
Advertising
Added:
Over 30 days ago
Views:
2935
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http://www.brooksbell.com/blog/2010/0...
This is an example of a blog post I wrote for my company, using the reality show The Bachelor to illustrate behavioral economics. That's right.
Skill:
Blog Writing
Added:
Over 30 days ago
Views:
2546