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Claire Cunningham's Portfolio

Freelance Graphic Designer & Advertising Freelancer

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Kudos
2.9K
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Type:
Image
About:
THE CARIBE ORLANDO :: Composed of 2 hotels, and one convention center, The Caribe Royale was located in Orlando, Florida. New competitors were being built all around with their own convention centers and The Caribe Royale's meeting segment was taking a hit. For them their only differentiating factor was their people - the longevity of their service and dedication that far exceeded the "newbies" next door. A print campaign was composed to feature this factor, and put a spin on the traditional testimonial advertisement. Through photographs of real employees inside the hotel, combined with imaginative illustrations, four new characters came to life. Each represented a different meetings segment and their capabilities.
Skill:
Advertising
Added:
Over 30 days ago

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Comments

James Lambert - Over 30 days ago
excellent piece--reminds me of one i did in chicago!!! THERE IS SOMETHING TO BE SAID ABOUT GREAT PHOTO CROPPING!!!
Claire Cunningham - Over 30 days ago
Thanks James for the compliment - Loving your illustrations!