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Victoria Morehead's Portfolio

Freelance Advertising Freelancer, Copywriter, & More

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Type:
Image
About:
(This is not the way the piece was actually designed. The yellow wash is the front, and I blew up the interior copy for easier reading) This campaign was created as an education piece for Nationwide's Blue Ribbon program. By taking unexpected juxtapositions of a negative situation and spinning it in a positive way, we gave the customer a unique way to look at the service. There were three different parts to the campaign and it proved to be very successful.
Skill:
Copywriting
Added:
Over 30 days ago