Freelance Children's Book Writers : Toronto, Ontario

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4.5 2 Skills

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I have over 7 yrs experience as a buyer for a major catalog and web retailer. For all product under my jurisdiction I was responsible for the merchandising angle, design and copy concepts. Presently, I am brand marketing for a restorative and cosmetic dental practice through social media and blogging. PAMELA A. BLOOM 39 Cambridge Rd • Hampstead, New Hampshire 03841 • H: 603-329-6805 Mobile: 603-489-9438• pamelabloom6@live.com Strategic Marketing and Product Consultant Creative business professional with deep experience in the catalog and web channels, working with vendors in their product development for entry into specific consumer markets and merchandising into specific market niches. Has proven talent identifying products that will sell, positioning product in the proper channels, and identifying new market trends. Works comfortably in a leadership capacity, has ability to motivate as well as foster teamwork, experienced in start-up, small business and corporate environments. Conversant in PC and Mac, proficient in Word, Excel, PowerPoint, and Adobe Photoshop. Consistently demonstrates expertise in the following areas: Matching the product with target audience to maximize profitability Communications: oral and written and strong interpersonal skills Strategic Channel Marketing Out of the box thinking Social Media Marketing Product Goods Specialist; housewares, sports, fitness, health, wellness, travel and technical apparel Phase two product development (prototype to final product sample Visual merchandising for print and web PROFESSIONAL EXPERIENCE HERRINGTON CATAOG INC -Londonderry, NH-Sept 03-Dec 2010 Specialty Retailer: Catalog and Web Lead Merchandise Buyer: for all products related to Fitness, Sports, Health, Wellness, Housewares, Travel and Technical Apparel Successful product placements that marked new market trends Perfect Push-up (Fall 2005) Results for Herrington-Saw this product in prototype and informed the vendor that with a few suggested changes (on my request) that we would sell 6,000 units for Q4. Results for vendor: Exposure in Herrington launched their brand and product went on to sell as a market leader for the next two years. Steripen—Steripen -UV Pen that sterilizes water (Spring 2006) Results for the catalog: Saw UV sterilizing products as an emerging trend- Product layout grossed $10k in profit in first season. Results for the vendor- Suggested that this product should be merchandised as a travel product, this strategy turned their product into a market leader, launched their brand and tripled sales. Violight-UV sterilizer for toothbrushes (Fall 2006) Results for the catalog: Saw UV sterilizing products as an emerging trend-Sold 6,000 units in 4 months Results for the vendor- Herrington put the Violight brand on the map as a market leader in UV sterilizing products., exposure in Herrington launched their brand and product became a market leader. Zeal Optics (Fall 2007) Results for Herrington-Sold 1,000 units in first season (Fall 2007), Zeal wasn’t even 5% of goggle sales in US Results for vendor-By bringing them into Herrington catalog Zeal Optics gained brand recognition in the market for high ticket polarized and polychromatic ski goggle. The Zeal band became a market leader for high-end goggles, #3 in the market following Oakely #1 and Smith. Fall 2010 launched the world’s first GPS goggle at $400. Bamboo Soft Goods Kassatex Bamboo Towels (Summer 2007) Results for Herrington-Recognized bamboo soft goods as an emerging trend, initial two seasons we sold over 50,000 towels, (grossed -$500k) product line continued to be a top seller for two years. Results for vendor-exposure in Herrington established Kassatex as a market leader in specialty soft goods for bed and bath. Heated Apparel Gerbing Heated Apparel-(Fall 09) Results for Herrington- top selling product, grossed $500k in the first season Results for vendor-established their product line as a market leader in the specialty consumer markets, grew their brand outside the military and motorcycle niches. Negotiated all terms of business Results-Raised over three quarters of a million dollars in advertising revenue for ad placements New business Results-Developed over three hundred new vendor relationships Additional Responsibilities Instrumental in all aspects of the creative for product under my management-layout angle: art and copy Merchandising strategies for all catalog and web layouts: selecting artwork (in-house or provided by vendor) All THINGS SCILIAN-Sept 02-April 2003 Specialty Retailer: Store and Web for foods from Sicily Web Consultant Goal-grow the web site sales Results-Developed a reciprocal linking system that optimized their web site and increased web sales by 30% IVESIA SOLUTIONS, Salem, NH –Sept 01-June 2002 Software Development Company Director of Sales for outside software development projects Goal-Bring in outside accounts for software solutions Results-Closed deal for customized software application for the Biotech units of Pfizer and Merck Pharmaceutical All leads were generated by cold calls to senior executives. MOTHERNATURE.COM-Concord, MA Mar-Sept 2000 Online Retailer of Health and Natural products Business Development Consultant Goal-Increase membership of “The Wellness Network” (subscription-based membership for alternative health practitioners) Results-Developed “TWN” into a viable B2B business unit, bringing in 200 alternative health practitioners. All business was generated by cold calls to warm leads. ENTREPRENEUR JUNE 2005 TO PRESENT IBIZASOUNDCARDS.COM CREATOR AND CO-FOUNDER E-COMMERECE E-CARD WEB SITE (SUBSCRIPTION-BASED): ARTISTIC E-CARDS SET TO MUSIC Education Masters of Business Administration with Concentration in Leadership-Franklin Pierce University

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4.0 2 Skills

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I am a night photographer and can adapt any situation in to a beautiful night time photograph with no photoshop. Noctography is a word that I have invented for Night Photography, I have been regarded as one of the best night photographers and light painters in the world. Here are some of my achievements: I am sponsored by Led Lenser In the final for Photographer of The Year 2008 Received Lifetime Achievement award for Night Photography at 21 In the final for Astronomy Photographer of the year 2009, 2010 and 2011 County Winner for The Great British Photograph 2010 In the overall final for The Great British Photograph 2010 Magazine publications TV Appearances Radio Interviews Advert Campaigns Worked with Troy Paiva Featured in Luminary The Night Photography Movie 22 large Noctography prints are displayed in Wythanshawe hospital Album Cover Image - Ezra Furman and The Harpoons : Mysterious Power Book Cover Image - Saeed Jones : When the Only Light is Fire Winner of the March and September Light Painting Competition at Lightpaintingphotography.com Finalist of the March and August Rounds of Amateur Photographer of The Year 2011 In the final of Bing's Your Britain Photo Competition 2011 www.noctography.co.uk