I’m a copywriter, blogger, editor and functioning shoeaholic currently living in London. When I was 7 I liked to think I was Jacqueline Wilson, writing kids stories in a reporter’s notebook I’d decorated with felt tips and stickers. Then I discovered poetry and left post-its around friend’s houses under my mysterious pseudonym. I don’t use the felt tips anymore, but I’m still partial to that pen name.
I’ve played with words for nice-smelling people like Lush Cosmetics, travel gurus Gap Daemon and TheTravelEditor.com, beauty boffs Wahanda, direct mail giants Reader’s Digest, hotel superstars Great Hotels of the World, city slickers Itchy London, and the very pink lastminute.com.