José Luis Pedraza
46 Evergreen Dr., Holyoke MA 01040
(413) 250-7285c / (413) 532-1769h
HIGHLIGHTS OF QUALIFICATIONS
Over 15 years of experience in Web/Graphic designs. Experience includes; Graphic Design teacher. Creative Director, Promotion Producer, and Creating-Editing magazines; including the design of the cover page.
Work with Adobe CC / Microsoft Word and PowerPoint.
I have vast experience in graphic design projects for TV, internet, and print. Manage multiple projects and tasks in an extremely fast-paced environment; able to create promotions in Spanish and English. Work well independently and as a team member. Skilled in Adobe Creative Suite and Microsoft office software. Able to create and edit promotions for TV, and graphic designs for internet and print in less than two hours for a last-minute change in programming.
GRAPHIC DESIGNER RELEVANT EXPERIENCE
• Talk to clients or supervisors about the design projects. Prepare sketches of images or logos. Consider supervisors' instructions and clients' needs. Make changes if necessary. Draw a sample of proposed layout or design, or create a screen layout. Present to clients for approval. Draw and print charts, graphs, illustrations, and other images using computer software. Decide on the size and arrangement of images.
• Select size and style of type. Prepare layouts for a printer or create final screen layouts. Photograph layouts. Develop design and layout for magazines, business reports, or Internet websites. Produce credits for television or other film media, using electronic video equipment. Maintain archives of images, photos, and past works.
Holyoke Community College – Holyoke, MA 2010 - present
Adobe Software Instructor
As an Adobe Software instructor, I have to teach basic and intermediate classes in Photoshop, Dreamweaver, InDesign, and Illustrator.
Video - Audio Production Teacher
Holyoke Public Schools – Holyoke, MA
2019 - present
As a Video-Audio Production Teacher, I teach all the aspects of Television and Film videography.
I teach how to work with cameras, the techniques of different types of shots, green walls, and special effects to create a great video production, and how to add voice-over to different types of production. I use Adobe Premiere for video editing.
Dean Tech High School - Holyoke, MA
Aug 2012 - 2019
Graphic Design Teacher
As a Graphic Art Teacher I have to teach Graphic Design, Photoshop, Illustrator, and InDesign CC to High School Students, ( 9-12 )
WWLP-TV22, Chicopee, MA 2000-2010
Promotion Producer -WAPA America 2004 – 2010
WAPA America is the first Spanish TV station from Puerto Rico broadcasted in the United States, nationally aired by Lin Television (22News).
I have created and edited promos for television in the Avid System, and voice-over the Station ID and Promotions
Designed, created and edited graphics and promotional advertisements. I was in charge of making any decisions for any programming change in the last minute, website updating, managing and monitoring. Respond to emails, and answered telephone. Worked with Adobe software; Photoshop, InDesign, Illustrator, Dreamweaver and Flash, plus Microsoft Office 2010
22News (Photo-Journalist) 2000 – 2004
Video graphed footages and interviews for the news in a daily basis. Edited the news in a non-linear and linear system. Photographed news events, locations, people, or other illustrative or educational material for use in telecasts, using video cameras: Travels to assigned location and takes video/photos.
El Pueblo Latino Newspaper (Freelance-Journalist) – 2004 – present
Writing articles in Spanish as a freelancer. El Pueblo Latino Newspaper is a Spanish paper in the area of Springfield, MA.
Ecos del Horizonte Newspaper (Freelance- Journalist) – 2004 – present
Writing articles in Spanish as a freelancer. Ecos del Horizonte Newspaper is a Spanish paper from Puerto Rico.
Associate Degree / Certificated as a Graphic Designer
HCC College / Graphic Design - Web Designs - Computer - Business Management – Psychology
STCC College / TV Productions and Directing
UMASS of Amherst / Radio, TV Communications
Dean of HCC's Community Service
Holyoke Community College
Station Mgr. / WWLP-TV 22
1 Broadcast Center
Chicopee, MA 01013
City Councilor – Ward 2
19 Springdale Ave.
Holyoke, MA 01040
President / WAPA TV