Friends (1)

Rob Johnston

Freelance SEM Freelancer & Internet Marketer

Location:Monbulk, Victoria, Australia
2 Skills
Curriculum Vitae


Name: Robert Johnston
Address: 25 McCarthy Rd, Monbulk, Victoria, 3793
Telephone: 0415 637 163


Five years experience working in Search Marketing and five years experience in various office based roles, complimented by five years in customer service.


Master of Business Administration
August 2004-June 2005 London School of Business and Management

Specialisation: International Business
Bachelor of Hospitality Management

February 1998-November 2000 Central Institute of Technology, New Zealand


• Excellent communicator, both written and verbal
• Strong analytical skills
• Able to manage multiple tasks simultaneously and meet deadlines
• Excellent knowledge of Microsoft Office Package
• Extensive use of Bid Management Technologies (ZAP Search, EF)
• Comprehensive knowledge of Adwords Editor and Google Products
• GAP qualified


July 2010 – June 2012 Search Marketing Manager (Freelance)
GroupM, Sydney

• Worked on multiple contracts for MEC, Maxus, Mindshare and Outrider
• Managed a range of clients across Financial Services, Automotive, Pharmaceutical, FMCG, Travel and Retail with budgets ranging up to $200,000 (approx) per month.
• Built, managed and optimised campaigns to ensure objectives were met and targets achieved
• Developed holistic strategies to ensure Search was effectively integrated across the entire business
• Managed internal and external relationships and trained staff
• Designed processes which were implemented across all of the GroupM businesses
• Created internal surveys and audited advertiser campaigns to help understand where performance improvements could be made

August 2007 – March 2010 Search Marketing Manager
Downstream Marketing, Sydney

• Contributed to achievements of company which won B&T Emerging Agency of the Year 2008 and AdNews Specialist Agency of the Year 2008
• Worked across a broad portfolio of clients including Financial Services, Retail and Travel, exceeding $300,000 in overall monthly media spend
• Extensive experience in building, managing, optimising and reporting on search marketing campaigns. I have acquired my search marketing knowledge and skills by working on a variety of large and complex campaigns, ensuring that marketing objectives are delivered to whilst keeping to budget
• Developed work processes with clients, providing weekly reports and insights regarding ongoing performance of campaigns
• Managed client relationships and engage in strategic discussions to improve the reach and performance of campaigns
• Engaged in discussions and strategic reviews with publishers and external agencies
• Trained new staff members in areas of account coordination and account management
• Provided recommendations on the development of overall marketing campaigns alongside search

July – August 2007 Data Analyst
Ebay Australia, Sydney

• Analysed and Transliterated keyword sets
• Reviewed keywords and created interdependent links between them to improve finding efficiencies

2001-2007 Office Based Roles
Various Roles, London & Sydney

1995-2001 Customer Service and Hospitality Roles
Various Roles, Wellington & London
Skills (2) Rating
Internet Marketing