Christopher Cooper

Freelance Writer & Copywriter

Location:watchung, New Jersey, United States
Phone: 7324061780
2 Skills
Career Summary: A dynamic team player with exceptional writing abilities and a master of the English language. I specialize in crafting creative content, branding, B2B and B2C copywriting, editing, proofreading, email blasts, blogging, and much more. With a strong background in high-paced work environments, I pride myself on being able to work efficiently to reach deadlines.


Interactive/Marketing Copywriter, Ripen eCommerce, Princeton, NJ August 2015- Current

• Responsible for all long-form and technical copy for both B2B and B2C
• Concept and draft creative content for clients' weekly emails
• Develop voice and target audience for brands; construct all brand copy
• Establish/maintain brand voice across all channels
• Craft mood copy, headlines, subheads, and copy blocks for a yearly catalog
• Generate copy concepts for print and text ads
• Brainstorm and develop creative concepts that are on strategy
• Create ads for onsite and retargeting purposes
• Write product descriptions
• Partner with merchandising, creative, and marketing teams on executing best practices in eCommerce
• Work with cross-functional merchandising, marketing, creative, publishing, and web teams to ensure copy is on-trend, on-brand, compelling, and concise
• Present original ideas internally and to clients as needed
• Proofread all forms of copy for clarity, accuracy, and consistency of style
• Maintain copy libraries and communicate across all mediums to ensure consistency and alignment
• Meet strategic marketing and behavioral objectives while enforcing all brand guidelines

eCommerce Copywriter, Bed Bath & Beyond, Union, NJ June 2013- August 2015
• Crafted compelling product descriptions
• Proofread, revised, and edited existing copy
• Developed SEO content and metadata to increase traffic, generate web page views, and drive sales
• Managed regional license and fragrances/candles categories
• Worked with other copywriters to construct a unique universal style guide for writing
• Trained newly hired copywriters in writing standards and procedures
• Collaborated with photo and copy team to craft a brand focused website
• Analyzed competitor’s websites to understand best practices in eCommerce copy
• Researched popular brands and the unique value of their products
Freelance Copywriter/Editor June 2012- Current

• Write and edit content for company websites, including homepages
• Produce marketing emails for target audiences
• Construct blogs from trending topics
• Draft letters, from fundraising oriented to business objective
• Compose website copy
• Create content for and manage all social media platforms
• Proofreading, editing, and revising
• Develop brand identity and brand strategy
• Clients include: SIGVARIS, The Independence Fund, Brushfire Inc., Marketsmith Inc., MSCO, Dittman Incentive Marketing, SHREDZ®, LexisNexis, Anthology ™, DKNY, Tommy Bahama®, Nautica, Echo Design, Calvin Klein, Kate Spade, Lennox, and America’s Incredible Pizza Co.

Marketing Copywriter, Gold’s Gym, Whippany, NJ May 2010- May 2012

• Created, proofread, and edited value-added materials for marketing and sales teams
• Developed monthly marketing strategies and promotions, including creative taglines to increase gym attendance, bringing in over 150 clients in the first 6 months.
• Assisted in the design and development of marketing programs, campaigns, and initiatives to support club’s business strategies and objectives
• Watched trends in media consumption behaviors to inform concept and copy direction
• Maintained and managed social media sites, Facebook, Twitter, and LinkedIn


James Madison University- B.A, English Literature and Grammar, Harrisonburg, VA 2006-2010
• Nominated for “Future Writers of America” award
• JMU Poetry Club
• Presenter at JMU “Open Mic Night” for creative writers
Seton Hall Preparatory- West Orange, NJ 2002-2006

Technical Skills:
• SEO content, metadata, Content management systems, HTML coding
• InDesign, InCopy, Adobe, Microsoft Office: Word, Excel, and Power Point
• Typing Speed: 75 words per minute

Language Speaking Skills: Intermediate Spanish reading, writing, and conversational skills
Skills (2) Rating