patrizia morena di sciascio • a.o.c.a. • creative art director
I am a senior creative person with a great passion for creativity, illustration and art direction that tells a story – that garners a strong human response. Be it through humour, empathy, or special interest, I love to create that initial connection.
My illustrative capacity ranges from my 'passion for fashion', always creating and designing the next outfit i dream up for myself to fully rendered portraiture, both serious and comedic. I love to draw, plain and simple...and having been born with this gift it has always been something I do instinctively. Yes, I have been formally trained at the illustrious Ontario College of Art and Design, in Illustration and Communication Arts, but my talent is a natural gift that I was blessed and came into the world with, apparently drawing on every surface I could reach even before I could speak. My work is diverse and expresses my soul in ways that words can only attempt to describe. I LOVE this form of expression.
I also have extensive national and international agency and client experience, building creative business opportunities and solutions for many blue chip clients including P&G Brands, Kelloggs, Kraft, Pepsi / 7•UP, ROGERS Communications, The Hudson Bay Company, CIBC, RBC Financial Group, Toronto Hydro, Suzuki Canada and Microsoft, to name a few.
Brainstorming integral ideas with the team regarding the concept for both the design and copy to work seamlessly is where I excel. I have had many years experience sourcing top directors, photographers and illustrators for creative executions and attended many photo and television shoots where at times I even became, the stylist, props person and assistant above and beyond my Art Direction responsibilities, just to ensure the right shot.
My CRM portfolio also includes retail, health care, financial services, automotive, telecommunications, technology, tourism and consumer-packaged goods. With all this experience in strategic leadership, brand stewardship, and the creation of award-winning campaigns – the process of ‘Creative Problem Solving’ remains my true passion!
Whether it’s creating a ‘brand’ new image or maintaining and building on brands that are tried and true, I painstakingly craft each execution – and it doesn’t matter if it’s a one-off piece, or a fully integrated campaign, comprising of TV ads, outdoor, print, DM, interactive and collateral support materials. Each piece is given the same care and attention to detail, to ensure seamless communication that has it’s very own creative edge.
I am a strong team player who successfully motivates colleagues, staff and clients alike. I am an effective communicator, known for my passion towards creating work that is original, thought provoking, innovative, on strategy, on time and on budget – that ultimately gives pleasure to the viewer and gets business results.
Above all, I am dedicated to having ‘fun’ when creating solutions across any discipline or media – no matter how large or small the challenge. My commitment is to enrol, move and inspire people through communication no matter what form or expression the message requires – and with multiple awards from Bessies, Art Direction Craft Awards and CMAs, I am positive that I can be an asset to any project. I would love to create the ‘Possibility’ of working with you and starting something great together, and for each other.