IS YOUR BUSINESS LIKE A BILLBOARD IN THE MIDDLE OF THE SAHARA?
WHAT IS YOUR CURRENT MARKETING COSTING YOU IN LOST BUSINESS?
ARE YOU READY TO CHANGE YOUR GAME?
THINK BIG & SPEND LITTLE With Affordable Marketing Programs brought to you by a Marketing & Brand innovator with more than 16 years experience in the Australian & international marketplaces.
IMPROVE YOUR BOTTOM LINE by finding opportunities for growth within your business & developing marketing & communications solutions in your market of interest.
RE-LAUNCH, EXPAND, MARKET OR BUILD FROM SCRATCH your brand in order to connect to your consumers at every touch point and through all imaginable medium out there.
COMPETITIVE ADVANTAGE FOR YOU: Monica will bring to the table A UNIQUE SET OF PARADIGM SHIFT TOOLS & FRAMEWORKS facilitating generation and execution of commercial ideas that realize business value, increase your profits & cover most of your brand development cycle.
As a creative and strategic head in her own marketing think tank in Sydney, Monica has assisted successful local & international clients - small and big - achieve competitive edge and build revenue with more targeted brand marketing & communications campaigns in both the traditional and the digital media space.
MONICA'S TRACK RECORD:
British Airways, Procter & Gamble, Kodak, Texaco, Xerox, Wrigley’s, GlaxoWellcome, SmithKline Beecham, Schering AG, Kraft Jacobs Suchard, Philips, Hilton, Philip Morris Companies, Coty (Rimmel – beauty supplies), Mobifon (Connex GSM - telecommunications), NEI (home electronics), Best Foods (Knorr - foods), Wizcount (computer software), Lavie-Synell (security devices), Starfoods (snacks), Sitraco (construction comp.), Rivex (household supplies), Randler OP (Fruttis – dairy foods), Adesgo (fashion), Coca-Cola.
* BUSINESS STRATEGY PLATFORM
1. Marketing strategies for increased sales &
2. Market positioning: your business’ unique
selling proposition for competitive advantage, in
your marketplace of interest
3. Business plans, Sales pitches, investor business proposals & pitch presentations
* MARKETING IMPLEMENTATION PLATFORM
• print (copywiritng/design), direct mail, brochures, promotions,
design, packaging, signage, web design, PR,
multimedia, corporate ID (design, name, logo etc)
TV, radio, outdoor, catalogues, annual reports, other collateral.
• BRAND ARCHITECTURE: brand DNA, brand SWOT; brand strategy
& design, branded CONSUMER EXPERIENCES and ENVIRONMENTS; "ME BRAND" (development of your & your team's personal brand)
• EVENTS: concept and production: product &
services launches, trade exhibitions, galas, shows,
• FILM, VIDEO, music, games, theatre, art
• DIGITAL: online marketing, web development, social movement creation, blogs and forums, multimedia clips, branded music download stores, branded merchandise (paid/freebies), online promos and fun contests
• VIRAL/WORD OF MOUTH CAMPAIGNS: street campaigns,
reality TV coverage, graffitti campaigns.
* OFFERINGS PLATFORM
• Innovation PRODUCTS & SERVICES: fresh eyes into
your core offerings
• Innovation PROCESSES: innovation in the area of
processes and employees; corporate cultures.
* LIMITED EDITION: PARADIGM SHIFT, IDEA GENERATION & INNOVATION TRAINING
Experience in B2B, Retail; FMCG; Financial Services, Business Services and Wealth Creation; Change Management; High Tech; Airlines; Entertainment; Life Sciences/ Pharmaceuticals; Telecommunications; Business Associations; Transport and Logistics; E-commerce.
More recent work interests in international marketing, international marketplaces and industries as varied as hospitality, retail, well-being, property development and destination developments.