Friends (1)

Jamie Shoup

Freelance Public Relation Freelancer & Social Marketer

Location:Carmel, Indiana, United States
2 Skills
-Strategic planning/implementation - Interviewing, training, managing new PR staff
-Management of all PR aspects of Cisco Press products - Production of internal/external PR reports/publications
-Media relations (local-national) - Special events organization/staffing/customer service
-Social media presence and management - Marketing communications
-Creating and managing community relations programs - Writing, editing, photography, and blogging

Pearson / Cisco Press – Technology education publisher (Indianapolis, IN)
(May ’01-Present), Senior Publicist & Social Media Manager
- Representing technology Imprints of Pearson in networking technologies (IP com, network security, virtualization, storage), and Cisco® certification
-Manage and coordinate all public relations activities to our core audiences: media, community, authors
-Pitch media, write social media releases, author speaking opportunities and special events
-Manage Social Media presence for Cisco Press – Facebook group, Facebook page, Twitter, LinkedIn
-Write and edit various print and electronic newsletters
-Created and managed the user group and product review programs and develop promotions accordingly – currently manage a Coordinator who now handles both programs
-Development of pressroom sections of and
- Internal author site/blog team created for authors to share information and work with marketing/PR opportunities

S & S Public Relations – Technology/Consumer PR Firm (Indianapolis, IN)
(October ‘99 –May ‘01), Senior Account Executive
-Managed and coordinated account teams and client contacts
-Media relations – securing placement in local – national trade publications
-Pitched media, wrote releases, worked with clientele on a daily basis
-Coordinated press tours, attended trade shows, prepared reports, managed budgets
-Assumed the role of Human Resources at our satellite office - recruiting, interviewing and hiring new employees
-Composed and compiled training manual for satellite office

Illinois State University Athletic Department (Normal, IL)
(August ’98-May ’99), Marketing Assistant
-Communication Liaison between Athletic department and local University store
-Wrote marketing reports, coordinated sales/promotions at various sporting events

McLean County Arts Center (Bloomington, IL)
(August ’97-May ’98), Public Relations Coordinator
-Wrote press releases, pitched media, coordinated special events
-Promoted art exhibits and local artists’ work

Sears Roebuck & Company (Bloomington, IL)
(July ‘94-May ’99), Sales Coordinator & Newsletter Editor/Internal Communications
-Customer service and sales
-Coordinated promotional and advertised sales within the department
-Wrote and edited store quarterly newsletter (including editorial, photography,
managing interviews and more)

-Working knowledge of: Microsoft Office Programs, Publisher, Adobe Acrobat programs, PageMaker and more.
-Press resources: Lithium, Cision, PitchEngine, Radian 6, Google Analytics, Press Access, Act, Media Map, Nexis, and more.

-Election Judge in both the Primary and General elections for Hamilton County in 2009
-Freelance PR Efforts for (’09) and (’09)
-PR Chair for the annual Westfield Relay for Life (‘06-‘08) – Events raised $75,000 to $123,900 in the last year.

*Salary history available and references available upon request