125 Clover Hills Drive
Rochester, NY 14618
Principal/Creative Director, Potter Communications, Rochester, NY, March 2011 to Present
Branding/marketing consulting, freelance copywriting and creative direction.
Exec. Creative Director, Latorra, Paul & McCann Advertising, Syracuse, NY, August 2006 to February 2011
Manage a creative department of 12, working closely with account managers to hone the strongest strategies for creative
development, supervise all creative development/production and concept/write on key accounts, including American Dairy Association, Pfizer, Fort Dodge Animal Health, American Veterinary Medical Association, Carrier, Cooper Crouse-Hinds
and Syracuse Opera.
President/Creative Director, Ideafirst, Inc., Rochester, NY, August 1996 to August 2006
Responsible for all creative development and new business development for agency that grew from $3 to $16 million in four year span. Accounts included Heidelberg/Nexpress, ViaHealth (integrated health system), ViaHealthPlan (HMO), General Electric Plastics and Garlock Sealing Technologies.
Associate Creative Director, Eric Mower & Associates, Rochester, NY, November 1995 to August 1996
Supervised creative development across three EMA regional Western New York offices for $30 million Eastman Kodak Professional Film and Printing Products account.
Freelance Copywriter, Potter Communications, Washington, DC, January 1995 to November 1995
Built substantial freelance business, working for all of the Washington, DC area’s largest agencies.
Vice President, Creative Director, DMB&B, St. Louis, March 1994 to January 1995
Supervised creative development for $110 million Blockbuster Video national account, plus Michelob and several AB microbreweries.
Associate Creative Director, Adworks, Inc., Washington, DC, August 1992 to March 1994
Ran a creative department of 14, supervising and doing television and print development for accounts including Cellular One, Hechinger, Haircuttery, Fresh Fields and the MOST ATM network.
Creative Supervisor, Rumrill-Hoyt, Rochester, NY, February 1988 to August 1992
Responsible for creative development of all print and television for $35 million DuPont Agricultural Products account.
Senior Copywriter, Kenneth C. Smith & Associates, San Diego, CA, February 1986 to February 1988
Writing/production of print and broadcast for many accounts, including Imperial Savings and San Diego County Nissan Dealers.
Senior Copywriter, Littlefield Marketing & Advertising, Tulsa, OK, January 1984 to February 1986
Writing and production of print and broadcast for numerous local and regional accounts.
Copywriter/Broadcast Producer, Mohawk Advertising, Mason City, IA, February 1980 to January 1984
Development of print and broadcast campaigns for numerous regional/national accounts, as well as overseeing production of entire agency’s broadcast department.
1979-- B.S. in Journalism/Marketing Minor, Iowa State University, Ames, IA
Available upon request.