Digital/social/strategic marketing executive with 15 years experience developing and implementing strategic solutions to business challenges. Proven track record of managing teams to deliver significant, measurable results for clients. Background in traditional direct marketing channels, such as telemarketing, teleservice, and direct mail, as well as experience with digital marketing channels from search engine marketing and online servicing to corporate blogging, email, mobile and social.
Specialties
Digital Marketing
Digital Strategy
Social Media Integration, Social CRM
P&L Management
Strategy Development & Implementation
Contract Negotiations
Loyalty Marketing
B2C & B2B Marketing
Demand Generation & Direct Response Marketing
Email Marketing / Mobile Marketing / Telemarketing
SEM/Corporate Blogging