Synopsis of Professional Experience
1990-1992/Corpus Christi, Texas
Started in magazine advertising sales at age 19 for small BtoB publisher. Became project manager and regional manager before departure at age 21.
1992-1996/San Antonio, Texas
Founded Destino Norte, Spanish language guide to U.S. destinations for travel agents in Mexico, which grew to become highest-circulated travel trade magazine in Latin America. Sold business a year after collapse of Mexican currency and economy in 1995.
1996-2002/Los Angeles, Orange County and San Diego, California
First job in Southern California was with Publicis, a division of Leo Burnett, then the world’s largest advertising agency, as a media planner on the Acura Motors account. After a year I returned to self-employment as a commissioned sales agent for the West Coast office of Guest Informant, historic publisher of hardcover visitor guides that are placed in high-end hotel rooms across the country. After 18 months or so, I took a corporate position as senior publisher in charge of the company’s troubled Orange County and San Diego markets, which turned out to not be the best fit for an entrepreneurial-minded person such as myself. I departed to enter into two business ventures related to high-end travel to southern Orange County and northern San Diego County, which started with very promising results. The events of September 11, 2001, killed both ventures and I returned to Texas.
2002-2004/Corpus Christi, Texas
Consultancy and freelance sales and editorial work for a total of four independent publishers, which included a Florida-based, national college campus magazine, a national alternative-lifestyle magazine, a monthly lifestyle magazine in Toronto and a national sports-based publisher.
2004-2009/Corpus Christi, Texas
Founded South Texas Enthusiast, with two partners, which grew as the Corpus Christi, Texas, economy did, and declined, particularly on the high-end, as the national recession took hold in 2008.
Freelance advertising creative and media work for a wide array of clients including in medical, hospitality and oil and gas.
Array of professional skills
Development and execution of new magazine projects, concept to launch; Advertising and sponsorship sales of $10 million+ over career; Magazine publisher, editor and feature writer; Editorial and advertising creative director; Advertising copywriter for print, outdoor, television and radio; Graphic designer of print, outdoor and online advertising, magazine covers, feature art and editorial typesetting; Competent photographer (especially food) and experienced photo editor; Director/producer for television and radio creative; Media planner/buyer with experience in print, outdoor, television, radio and Internet; Political/cultural talk radio host; Researcher and interviewer of highly prominent business and political figures.