Yesenia Sotelo loves nonprofits and digital, and is happiest snuggled right in between the two. For over 10 years, she has helped nonprofits use digital tools for fundraising, communications, advocacy and operations. Yesenia has provided digital strategy and implementation support to small and large nonprofits, universities, hospitals, legislative campaigns and social enterprises.
Yesenia first taught herself HTML in 1997. Her skills include web development, online fundraising, digital advocacy, social media strategy, web analytics, project management, training and tech support.
Yesenia began her nonprofit career during college with the Constitutional Rights Foundation of Chicago where she worked on the organization’s website. After September 11th, Yesenia’s dedication to our fundamental liberties led her to the ACLU of Illinois, where she was on staff for over six years and became Director of Technology and Membership. Her time at the ACLU coincided with the rise of online fundraising and organizing, and Yesenia worked with staff to educate them about digital tools and encourage them to integrate the digital space into their existing work. Yesenia then joined Heartland Alliance for Human Needs & Human Rights as the Manager of Interactive and New Media. At Heartland Alliance, Yesenia worked with over 100 domestic and international programs to build a digital presence for the organization. Before founding SmartCause Digital, Yesenia ran the new media team at a Chicago public affairs firm as the Director of New Media.
Yesenia’s passion for nonprofits extends into her volunteer activities. She serves on the boards of the Young Nonprofit Professionals Network and the Illinois Maternal and Child Health Coalition. She co-organizes the 501 Tech Club in Chicago, the local gathering of Nonprofit Technology Network members.
Yesenia graduated from Northwestern University with a degree in political science.