In the beginning, there was Benton and Bowles, an advertising agency created in 1929.
DMB&B created the original Santa Claus icon for a Coca-Cola ad, as well as the slogans "This Bud's for you" for Budweiser and "Melts in your mouth, not in your hands" for M&Ms.
Lester Wunderman talks about direct marketing in this brief speech.
Lester Wunderman (June 22, 1920) is an advertising executive widely considered the creator of modern-day direct marketing.
His innovations include the magazine subscription card, the toll-free 1-800 number, loyalty rewards programs, and many more.
He identified, named and defined the term "direct marketing" in a 1967 speech at MIT, and was inducted into the Advertising Hall of Fame in 1998.
I ANDREW BOONE WORKED WITH THESE GIANTS FOR MANY YEARS AS A ADVERTISING ARTIST INCLUDING ALL GRAPHIC SKILLS !