I write things that sell YOUR products: sales letters, ads, brochures and the like. I know that THE KEY to making a sale is making the prospect FEEL something--giving them those butterflies in the stomach, or making them nod along until they're ready to seal the deal with a smile and a firm handshake.
I hammer more peoples' triggers than an army full of medieval crossbowmen, push more hot buttons than an elevator operator in hell.
In many ways, I'm the ultimate modern warrior-poet.
No, not just because I box while reciting "Rime of the Ancient Mariner." I used to be an associate at a large law firm in St. Louis. While there, I was forced to sharpen my words to cut through the feeble rhetoric of the other side, whether it was a well-heeled company or government agency. I used this finely-honed, steely logic to secure great outcomes for clients, including having a six-figure enforcement action against a client COMPLETELY DROPPED due in large part to a letter that I researched and drafted.
At the same time, I'm also a novelist. My words reach through the screen, take the prospect by the collar, and turn them toward their future without your product: a desolate wasteland, devoid of happiness or joy. A life devoid of adjustment or improvement.
A stale life.
A BORING life.
Or, I can show them how great their lives will be WITH your product: the sun's rays shining over their shoulder, a life filled with color and meaning, friends and family. A life spending time at kids' recitals and ballgames since your product allowed them to become all that they could be.
The greats say that folks buy on emotion and justify on logic. I ask why not give them both? Paint the picture, lead them by the hand, step-by-step, show them what your product can do for them, and (most importantly) make the sale.
Sound like something you might be interested in? If so, feel free to contact me--let's make sure that your project is the best it can be.