I love what I do! I am enthusiastic about marketing and am lucky to have found my passion. With over 17 years dedicated to marketing, I have developed a very comprehensive marketing skill set. I am able to concept and direct the development of strategic plans and highly integrated campaigns, or to focus on a specific tactical area. Advertising, brand development, public relations, lead generation, event management, promotions and online communications are all areas in which I have expertise.
Over the course of my experience, I have lead the creation and execution of programs that produced astounding returns, some as high as 30:1.
Specialties: Lead/demand generation, public relations, media planning and buying, strategic marketing plan development, event marketing, budget development and management, advertising development, collateral development, sales tools, branding and identity, contract negotiation, leadership and mentoring, copywriting and editing, public speaking
I established PierceMarketing, a Mercenary Marketing Company in 2011. PierceMarketing works with a wide variety of companies supplementing their marketing efforts. From fulfilling the role of marketing director and helping with strategic planning and execution, to project-based work, Shellie and her team have the broad experience necessary to drive real results that are customized to the needs of each client.