Peter Kovachev

Freelance Ad Designer & Illustrator

Location:Toronto, Ontario, Canada
2 Skills

Over 20 years in graphic design, illustration and fine art. "Old World" traditional media and current New Media.

Expert in illustrator, designer and photo manipulation in Photoshop. Content development expertise includes concept, branding, writing, research and photography.

Academically educated (York University and University of Toronto) majoring in History; art school (Central Technical School-Fine Arts Dept.) and writing and research training (Humber College); traditional apprenticeship in oil painting and mural art for religious buildings.


Recently completed a 600 page, full color, hard cover textbook on brick and stone masonry for apprentices, contractors and architects; the first ever for Canada. My contribution included front, back and spine art, page design and typography, technical writing, research, technical and decorative illustration and on-site photography. Other accomplishments include design of artistically sophisticated websites, with concept and content development and final art for new products and markets for the US and Canada. As a

Philosophy and Methodology

As a bit of a traditionalist, I'm a stickler for approaching all jobs with utmost professionalism, meaning that schedules must be kept and quality must remain high throughout. A review of my work will show that I am very detail-oriented and that I am comfortable with a wide range of styles, techniques and approaches. I spend significant amount of time researching current trends, historical successes, industry and business cultures, aiming always to place my clients' work at the top.
Skills (2) Rating
Ad Design