I've written website content for 14 years, ever since my Arts degree & I Rock-Paper-Scissored over Barista or Writer.
I don't speak Arabica so the coffee lost and these companies won: Freelancer.com, eBay, PayPal & Thomson Reuters. Here's how:
Angry Customers @Thomson Reuters
= Staff x Knowledge quits
I created a database to preserve that knowledge
= Happy Customer + Fewer staff mental health days. Serenity Now!
Angrier Customers @PayPal
I rewrote the knowledge base, site pages, FAQs & emails
= Easy to use site x 300% customer service improvement in 3 years.
Google Panda kung-fu’d our SEO @Freelancer.com
I optimised emails, landing pages, wax on, wax off, etc.
= One black eyed Panda + 100% increase in userbase and revenues in 2011!
RECOGNITION (but none from Iran)
• I was invited to present at Content Management World 2012, until Iran found out and threatened to ban Freelancer.com. Maybe NewsCorp ****** my phone and told them? Ayatollah I declined the invite but the clerics banned us anyway, in December 2011. It was a "cleric-all over-site". At least they also booted Reuters, BBC, Facebook & Twitter, in case we got cold, lonely or hungry.
• The consolation prize - My content has appeared in the Wall Street Journal and TechCrunch, and was referenced by Pulitzer Prize winning journalist and author Thomas Friedman (NY Times, the Lexus and the Olive Tree)
I WRITE, YOU CONVERT. HIRE ME.
Using 'corporate text' sounds authoritative but often loses your message. And your target customer. I'll fix that so everyone knows what your product/service is about, and how they'll benefit from it (unless you're a competitor).
Your site will deliver a friendly, compelling & clear message with strong calls to action.