Scott Anderson

Freelance Copywriter & Content Writer

Location:Chicago, Illinois, United States
2 Skills
Freelance Writer • Content strategist • Brand Consultant

Strategic marketing, advertising and communications professional with MBA over 20 years experience translating creative ideas into compelling concepts, messages and tools that meet business objectives and get results. Innovative team player capable of developing the Big Picture plan and articulating a strategic vision, then managing the execution of deliverables for campaigns, programs or one-off projects.

Skills & Expertise:

Copywriting & Editing
• Conceptualizing and writing web content; digital, print, radio and TV ads; direct response, social media and search marketing; sales collateral, catalogs and brochures; and scripts, speeches and press releases.
• Developing, writing and editing proposals; presentations; letters, emails and customer communications; newsletters, intranet content and internal communications; and promotions.
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Web Content Strategy
• Generating and managing content development and information architecture for web sites, landing pages, microsites, and Flash presentations to drive new business and inform customers.
• Formulating creative strategy and usability for e-marketing and e-commerce projects and initiatives.
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Branding & Messaging
• Developing positioning strategies and marketing tactics consistent with business objectives to build brands, market services, win new business and strengthen customer relationships.
• Producing, implementing and maintaining corporate and product corporate brand standards and usage guidelines to ensure recognition and consistency, including positioning and messaging strategy, company voice, copy tone and visual identity.
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Creative Direction, Strategy & Planning
• Assessing client needs, determining project goals and developing creative to meet business strategy for integrated marketing and communication plans, from high-level strategies to detailed tactics.
• Directing creative development, supervising copy, and translating marketing objectives into creative concepts.
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Project & Campaign Management
• Managing creative projects on schedule and within budget from concept to completion, including interactive advertising campaigns, direct marketing, websites/microsites, promotional tools and publicity.
• Working closely with account managers, graphic designers, web developers, programmers and vendors to implement integrated marketing and communication plans to improve reach, recognition and revenues goals.
Skills (2) Rating
Content Writing