Cassie Richardson

Freelance Annual Report Writer & Content Writer

Location:Chicago, Illinois, United States
Phone: (312) 590-1023
2 Skills
PR Savvy Freelance Writer


High performance writer with a proven track record of furthering organizational goals and objectives publication in corporate, health care and academic organizations. Core competencies include:

• Strategic Communications Planning
• Publication Development
• Executive Messaging
• Reputation and Brand Management
• Public Relations and Social Media Strategy
• Translating Organizational Vision into Stakeholder Action
• Meeting and Conference Production
• Corporate Social Responsibility
• Crisis/Issues Management
• Product Visibility Campaigns

SUPERVALU INC. August 2007 – February 2012

Communications Management
• Directed all internal communications and change management communication strategies for four leading retail grocery companies, including Jewel-Osco
• Built a successful internal and external communications and public relations program for 900 in-store pharmacies operating under 11 retail brands nationwide, including Jewel-Osco Pharmacy
• Redesigned, streamlined and elevated the quality and readership of monthly, print newsletters and online publications supporting five corporate divisions
• Key partner in developing internal and external messaging as speechwriter and executive communication lead for four leading retail grocery companies, including Jewel-Osco

Internal Communications
• Prepared communication plans, talking points for executives and managers, operational instructions pertaining to pharmacy/store closings, product recalls, media coverage and policy changes
• Identified topics and wrote/edited “Leadership Messages” on behalf of company leaders for print, online publications as well as and intranet and social media sites.
• Identified subject matter, wrote scripts and coached employees selected to speak on monthly corporate broadcasts for companywide audiences
• Wrote articles and

Marketing and Media Relations
• Conceptualized, wrote press materials and managed execution of community-based flu shot clinics in Los Angeles which administered nearly 350 flu shots to underserved populations and generated 4.55 million television, newspaper, radio and online media impressions
• Wrote media materials which generated more than 2.4 million newspaper impressions with a media value of $65,532 and launched a partnership which delivered immunizations, educational seminars and grocery store tours in underserved Chicago communities
• Wrote radio scripts, articles, news releases ad copy and web content to support an integrated, nationwide public relations initiative that generated more than 4 million television, radio and print media impressions and encouraged migraine sufferers to seek treatment

Cassie Richardson (312) 590-1023 Page 2

University of Illinois- Chicago College of Pharmacy August 2001 – August 2007

Director of Communications October 2005 – August 2007

Publication Development and Project Management
• Planned, wrote and edited content, as well as managed freelance and staff writers, graphic designers and print managers for production of College annual report, magazine, newsletter and an integrated series of brochures and fact sheets
• Recruited and coordinated activities of alumni volunteers charged with conceptualizing and writing a history book as well as promoting activities related to the College’s 150th anniversary celebration
• Wrote reports and other documents to support College fundraising, political positioning, business development and administrative activities
• Worked in conjunction with consultants and key faculty volunteers to lead the redesign and launch of a new College website
• Served as an advisor to College leadership regarding communication issues

Manager of Communication Services August 2001 – October 2005

• Worked in conjunction with consultants and key faculty members to lead the redesign and launch of a new College web site
• Created and co-chaired an ad hoc faculty committee which coined a tag line and identified key messages for the College
• Redesigned publications produced within the Office of the Dean for internal and external audiences
• Successfully placed news stories about College faculty and their research in professional journals

UIC Medical Center Marketing Department June 1997 – January 2001

• Coordinated the 1997 Colorectal Screening Program, a joint venture between UIC, WMAQ-TV NBC 5 and Chicago-area Walgreens stores that raised awareness about colorectal cancer and processed in-home test kits
• Coordinated an initiative to redevelop the UIC Medical Center’s web site into a more effective, interactive marketing tool
• Wrote press releases, promotional flyers and other publicity materials for the promotion of UIC Medical Center health education classes

Masters of Public Administration, University of Illinois, Chicago
BS News Editorial Journalism, University of Illinois, Urbana-Champaign

SUPERVALU Communications and Public Affairs Excellence Awards, Pi Alpha Alpha National Honor Society, Leadership Illinois, Black Public Relations Society of America, National Association of Chain Drug Stores Strategic Communications Committee, Pioneer Press Best News Writing Awards, Alpha Kappa Alpha Sorority, Inc.