Extraordinary creative executive and marketing professional with demonstrated ability to achieve “big” results with limited resources. Successful track record working with Fortune 100 companies, as well as start-up companies utilizing integrated marketing strategies with measurable results. Especially skilled in communications at all levels internally and externally extending the company’s brand. Excellent analytical thought processes along with complex problem solving skills. Highly tuned presentation and moderation skills, which have been successful in the Boardroom, small teams, and an audience of hundreds.
Strategic Marketing Initiatives: Designed, developed and implemented strategic integrated marketing programs for a number of different industries including: biotech (life sciences), high-tech (software and hardware), automotive, healthcare, telecommunications, retail and non-profit sectors. Successfully consulted on programs to increase profitability, sales, alliance partnerships and quality of sales leads. Built detailed tactical plans for team implementation in which cross-functional team coordination and input were paramount. Worked with and managed external resources to meet corporate goals and objectives including multiple campaign elements such as radio, television, print, billboard, and digital advertising. Tightly managed traditional, digital, and public relation agency relationships. Oversaw, planned and directed multiple product launches in varied industries using a variety of coordinated integrated marketing tactical tools to garner and preserve customer loyalty (including social media). Directed design, contributed to strategy and successfully managed Internet programs. Responsible for the development of key messaging and target marketing for national and international communication programs, which included tactical implementation of media conferences, electronic media road shows, speech writing, media kits and events. Successfully procured positive media coverage hitting targeted market segments. Effectively developed and re-casted brand management programs in multiple industries accompanied by strong internal and external communication programs. Active role as national spokesperson for a number of different companies.
Business Plans and Investor Relations: Gathered, researched, and wrote multiple business plans leading to company growth, new markets, term sheets, added investment, venture capital presentations (Silicon Valley, Boston and Michigan Venture Firms) and market expansion. Used qualitative and quantitative research to develop product and service offerings, corporate strategy, and senior executive workshops to advance mission, vision, goals and objectives for varied market segments. Flushed out and developed business models for start-up companies, as well as special projects within larger organizations. Conceived and implemented effective investor communication tools demonstrating confidence, progress and accomplishment. Created and authored investor presentation tools, and made investor presentations.
Technology: Strong aptitude for understanding highly complex concepts and communicating them simply with great clarity. In charge of product marketing and served as a key member of the software product development teams serving as the marketing subject matter expert and voice of the customer with 15 different product segments simultaneously. Developed strategies and digital marketing programs. Consulted on social media strategies, interpreted and directed web analytics. Solid industry knowledge and experience in Cloud Computing, ePortals, SaaS along with system integration including, CRM, SAP and ERP systems. Substantial background in the network security industry and telecommunications building brands, strategic plans and products. Worked effectively to properly position software and hardware products in the market place. Diagnosed problems and worked through solutions during software development phases, to properly manage customer expectations. Played leadership roles in development of change management strategies and skills gap analysis to achieve rapid product development cycles and possess deep knowledge of Rapid software development methodology.