Friends (10)

Julie Henningfield

Freelance Copywriter, Public Relation Freelancer, & More

Location:Boulder Junction, Wisconsin, United States
8 Skills

• Writer with more than 15 years of experience managing publications, corporate communications, elevating company profiles and expanding market share.
• Skilled in all forms of media, including print, radio, television and the web.
• Develop and execute marketing initiatives that increase revenue and raise consumer awareness.


• Writing & editing
• Direct marketing
• Public relations
• Corporate positioning
• Branding
• Market expansion
• Press releases
• Proposals
• Internet marketing
• Social marketing
• Search engine optimization
• Revenue building
• Crisis management
• Research
• Exact Target/Constant Contact
• SalesForce
• SharePoint

• Proficient in Microsoft Word, Excel, Adobe, Outlook, PowerPoint, Filemaker Pro, Fox Pro and Content Management System (CMS).


Freelance Writer / Copywriter / Proofreader, Various locations 2003–Present
• Write, edit and proofread various communications for small businesses and independent clients.
Select highlights:
• Contracted with Creative Circle to craft marketing materials and articles for Shire-Baxalta pharmaceutical
• Contracted with Nobis Interactive to write theater, concert and sports descriptions for using SEO and corporate guidelines
• Contracted to write for Blue Cross Blue Shield of Illinois, developing strategic communications for @BCBSA – contract started in March 2013 and concluded June 2013
• Contracted to write for Blue Cross Blue Shield of Illinois, developing marketing materials for the Blue Distinction Centers for Transplants program – contract expired Jan. 31, 2013
• Contracted to write direct mail pieces for Anthem/Blue Cross Blue Shield on a per-project basis – contract expired October 2012
• Contracted to write, execute and distribute communication plans/pieces to brokers for Anthem/Blue Cross Blue Shield’s Senior and Over 65 marketing division – contract expired December 2011
• Edited and proofread manuscripts for ebooks
• Managed trade shows, developed product labels and press releases for animal nutrition company
• Contracted to write radio scripts for Milwaukee Harley-Davidson Rally and Heritage Funeral Home
• Copyedited a manuscript for a physician
• Wrote product descriptions for retail website
• Wrote consumer health articles on such topics as breast cancer and emotional health for
• Contributed to At the Lake and Experience Milwaukee magazines
• Proofread sections of the 2005 Corporate Express Office Supply Catalog
• Proofread advertisements for Kohl’s Corporation

ANTHEM, INC, 2013-Present
Senior Writer
• Responsible for providing advanced creative and technical advice and writing support for highly complex marketing materials
• Work one-on-one with marketing clients to write executive summaries for proposal team
• Craft white papers that address various health care-related issues
• Concept and write marketing materials for various audiences, including members, employers and brokers
• Consult with business leaders to identify business objectives
• Evaluate the effectiveness of communication plans and materials
• Research, write and edit content for traditionally printed programs and digital programs
• Ensure all materials meet internal and external business and legal standards, guidelines and approval processes

BIZFILINGS, Madison, WI 2010-2011
Creative Content Specialist
• Execute corporate communication needs, including the corporate blog
• Collaborate with Business Development team to develop copy for email campaigns and landing pages
• Developed copy for the website’s product grid, based on usability testing
• Featured as a guest blogger for the National Association for Self-Employment (NASE), Young Entrepreneur, InSource Executives and Biz2Credit
• Wrote articles for

Communications Specialist
• Contracted to write, design, and set up new product bulletins for the Marketing department, delivering new product announcements to nearly 5K dealerships
• Oversaw bulletins and letters composed by executive management
• Leveraged agricultural background to improve enterprise communications
• Enhanced the internal communications portal for all dealers by introducing web links to pertinent documents

Director of Corporate Communications
• Wrote and disseminated press releases to market local store events and expand the Verlo brand in the marketplace. Created scripts for radio and video spots, as well as webinars
• Developed copy for direct marketing campaigns, product brochures, and advertisements
• Shepherded electronic and social-media marketing, inclusive of email blasts, blogs, internal and external websites, and Facebook
• Designed and implemented community awareness campaigns for individual stores and company headquarters
• Wrote operations and training manuals, as well as sound practices missives
• Produced a quarterly newsletter for franchise owners, and gathered corporate mission and financial information to create annual reports
• Edited content produced by a seven-member Executive Management team

• Secured prominent print coverage in USA Today, Wisconsin State Journal Sunday Business Section, and Milwaukee Journal Sentinel Sunday Business and achieved broadcast product placement on Oprah’s Big Give and TBS: Movie & A Makeover
• Won industry awards for the franchise, including: the Award of Excellence from the National Commercial Builders Association for the franchise headquarters (2009), Furniture Today's Retail Giants of the Year Award (2008), and the Wisconsin Historical Society Renovation of the Year Award (2007)
• Wrote a promotional radio script featuring NFL Hall of Famer Mike Singletary

Editor / Special Sections Editor
• Managed 40 publications annually, creating special sections for bridal, health, home improvement, and special events. Covered local news and municipal meetings and wrote feature articles
• Researched facts and data
• Oversaw newspaper layout and typesetting
• Spearheaded the launch of Excursions, a weekly entertainment guide with an initial circulation of 30K


University of Wisconsin-Madison
Undergraduate coursework in Agricultural Journalism

Additional professional development in Search Engine Optimization and HTML

* References available upon request.