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Val Kolstad

Freelance Graphic Designer & Website Ad Designer

1640
Location:Randolph, Minnesota, United States
Profile:https://www.freelanced.com/valkolstad
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2 Skills
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Multi-talented designer and creative project manager with wide-ranging experience in print production, digital image management, photo retouching, catalog layout, ecommerce website design and administration, email marketing campaigns, SEO, and product design and development. Demonstrated ability to develop and execute creative strategies under pressure with tight deadlines. Recognized for innovative design skills, organizational ability and quick learning style.

COMPUTER SKILLS

Photoshop, Illustrator, InDesign, QuarkXPress, Acrobat, HTML/CSS, Wordpress, SEO, Dreamweaver, Flash, Actionscript, Fireworks, Microsoft Word, Excel, PowerPoint and Access

EXPERIENCE

Lifetouch Portrait Studios, Eden Prairie, MN 2012—2013
CREATIVE PROJECT MANAGER
• Managed creative development of the Olan Mills brand providing innovative solutions for marketing campaigns in a fast-paced team environment.
• Designed effective ecommerce emails, web graphics, POP and shelf displays, store signage, magazine advertising, newspaper coupon inserts and direct mail pieces targeted to the end user.
• Excelled at digital image retouching and color correction of product and model shots and image montage.
• Provided art direction and styling at photo and video shoots in studio and on location.

Valli Designs, Randolph, MN 2011—2012
FREELANCE GRAPHIC DESIGNER
• Conceived and designed creative marketing materials for print and web to support client’s brand image.
• Produced original logos, calendars, brochures, posters, business cards, web images and t-shirts.

Junonia Activewear, Mendota Heights, MN 2008—2011
CREATIVE MANAGER
• Entrusted to manage the on-time delivery of website, email and print promotions as a result of proven efficiency, problem solving skills and attention to detail.
• Created production-ready artwork for catalogs, advertisements, direct mail pieces, GWPs, gift cards and packaging. Approved print and electronic proofs and traveled to printer for press checks.
• Reduced prepress expenses from $68,000 to $12,000 during the first year and then totally eliminated all outsourcing for prepress and catalog production by executing all creative internally.
• Expert in photo retouching of product and model shots, color corrections, and image montage.
• Designed and implemented website graphics, links, landing pages, banner ads and navigational buttons. Updated website with new departments, product shots, swatches and product information.
• Planned and created artwork for several email promotions each week to highlight special offers and drive sales on the website. Used social media sites Facebook and Twitter to build a fan base by offering special deals and posting positive product reviews resulting in increased SEO rankings.
• Provided art direction and styling at photo and video shoots in studio and on location.

Midwest/CBK, Cannon Falls, MN 1997—2005
GIFTWARE DESIGNER
• Designed and developed giftware and home décor product lines featured in magazines like Country Living, Romantic Homes and Mary Engelbreit’s Home Companion and sold by national retailers like Marshall Fields, Target and Victorian Trading Company.
• Led a team of talented in-house and freelance designers to produce creative and innovative designs while meeting demanding deadlines and staying on budget.
• Created fashion-forward styleboards for potential product lines using retail market analysis and trend research and made presentations to Creative, Development, Marketing and Executives.
• Worked directly with Asian vendors and trading companies to source product samples, review and revise prototypes and buy final product lines.

EDUCATION

Dakota County Technical College, Rosemount, MN - A.A.S. in Graphic Design
Skills (2) Rating
Graphic Design
Website Ad Design