Jody Herrera

Freelance Fashion Illustrator & Technical Illustrator

Location:Los Angeles, California, United States
2 Skills
Experienced designer looking to pursue a position in a fashion forward contemporary market.


Comprehension of design from concept to finished product
Proficient in Microsoft Word, Excel, Adobe Illustrator, and Photoshop
Multi- tasking, organization/communicational skills
Time management and ability to work in teams
Knowledge of garment fit and construction
Flat sketching and technical drawing
Developing line sheets and tech packs


Forever 21, Inc. Los Angeles, CA Nov 10- March 12
Associate Designer- Intimates and Loungewear

• Seasonal concept direction with mood, color, print boards
• Free hand and computerized detailed flat sketches
• Worked with knits to create loungewear tops and bottoms
• Foreign vendor relationship management
• Weekly Line sheet and tech pack development
• Extensive fabric and trim sourcing
• Maintained close relationship with technical designers

Honeydew Intimates Los Angeles, CA April 07 – Nov 10
Associate Designer- Intimates and Loungewear

• Trend Research and design concepts
• Intimates, loungewear, and hosiery merchandising
• Free hand and computerized flat sketches
• Line sheets and tech pack development
• Graphic and print design
• Private Label work with Urban Outfitters, Ross, and Nordstrom
• Fit model and photo shoot styling in house and on location
• Sales and trade show experience

One Clothing Co. Vernon, CA Nov 06 – Mar 07
Assistant Designer- Junior Apparel

• Trend research and design concepts
• Creating theme/color boards
• Developing tech pack and line sheets
• Communicating and following up with sample room
• Design fashion knits and soft wovens
• Following up with fabric/ send-outs
• Talking to domestic/foreign vendors


Fashion Institute of Design and Merchandising
Associate of Arts, June 2006
Los Angeles, CA