Producer / Branding / Compositing & Motion Graphics
Gia’s 20 years career in broadcasting started as a news reporter and news anchor in Romania, where she covered national and regional events for TVR Iasi and TV Bacau. While completing her degree in Semiotics, with emphasis on Film and Television at the American University, she developed and produced several award winning series of documentaries that showcased extraordinary people caught in ordinary post-revolution life cycles as well as ordinary humans pushed into extraordinary circumstances. As a result of the documentaries’ success, Gia was offered the producer position for a 4 year long talk-show, which she also hosted; an Oprah-style production with national and international guests that focused on extraordinary destinies.
In 2000, Gia moved to the US, and started a new chapter in her professional life that concentrates on producing commercials and branding/identity segments. She acquired expert level editing and compositing skills that allow her to go beyond the producer role and actually take a project from concept to final render using After Effects, Photoshop, Premiere, Final Cut, Illustrator, etc. Besides creating traditional broadcast segments, Gia specialized in creating media for new, emerging platforms: large LED custom video walls located on the Las Vegas strip at Fashion Show Mall, Wynn and Sands Las Vegas. She also creates content for digital signage networks with action scripting and pixel mapping for such clients as Wynn, City of Dreams Macau, Venetian, Harrah’s, etc. The main focus of Gia’s projects is creating a fresh, new branding strategy that encapsulates the identity of a new or existing company, starting with the logo, continuing with all the printed materials and ending with all the media formats (broadcast, web ad, client DVD, digital signage, youtube segment, mobile ads) created strategically for the company’s specific target audience.