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Scott Giovanini

Freelance Internet Marketer & Business Developer

Location:Los Angeles, California, United States
Phone: 3104288436
2 Skills
Scott Giovanini

Senior Marketing and Strategy Consultant with ten years experience planning, creating, and launching online and social media campaigns.

Extensive experience in establishing strong CRM practices including training, systems automation, customer engagement techniques, and hiring

PROFESSIONAL EXPERIENCE__________________________________________________________________________
Reposition Marketing, Woodland Hills, California October, 2010 – Present
• Manage and run social marketing and training company for local and national clients including:
o Rare Breed Athletics – Online Athletic Apparel Store
? Created brand presence and shop at
? Created brand social and marketing plans and communities
? Managed day to day maintenance and marketing
? Created and launched customer engagement campaigns
o Authentic Athletix –NFL and Entertainment Agency
? Implemented CRM solutions for Agency and clients including lead generation via website and social networking for Agents, booking opportunities for clients, and giving media entities direct access to content
? Created customer marketing systems to monetize large social followings through lead generation, event triggered email marketing, social promotion, SEO, and partner negotiation and maintenance
? Created and managed social communities for agency, active clients, and Tim Brown’s social Hall of Fame Drive community
? Agency saw 400% growth in prospect applications and 200% growth in client signings
? Handled all partner negotiations and digital management on behalf of agency and clients with Nike, BizDom, Swagbucks/Prodege, Fathead, Xenith, Tweetsicles, Technorati, Marvel, and ESPN
? Led tech and design teams in creation of agency websites, with a focus on lead generation, automation, and audience growth
? Created social community and partnerships for Sheree Whitfield, star of The Real Housewives of Atlanta
? Managed all agency and client social networking accounts to fulfill partner obligations and generate new audiences for promotion
? Conceived, built, and launched Super Bowl Social Giveaway with players from NY Giants and NE Patriots
? Gained agency first page organic rankings for top industry keywords
o Arthur Murray Dance Schools –
? Trained employees at ten studios nationwide in proper social network protocols and techniques
? Wrote corporate documentation for employee training including handbooks, schedules, and procedures
? Created social communities on multiple social media platforms
? Strategized and launched social marketing campaigns with a focus on rich media, contests, and giveaways
? Conceived launched and managed successful weekly live internet broadcast with celebrity appearances and local sponsors
o L’ovedbaby, Inc –
? Implemented automated customer engagement systems with direct emailing, customer participation social promotions, and CPC advertising
? Created social communities on multiple platforms for national baby clothes company
? Strategized and launched social network marketing campaigns with interactive contests focused on user photo upload and product giveaways
? Trained company employees on social network marketing principles and procedures
? Gained Top 5 organic rank for competitive industry keywords

Hydentra, Inc. Santa Monica, California March, 2010 – October, 2010
Consultant/Project Manager
• Consultant and Project Manager for multi-million dollar live cam application and ecommerce site
• Managed client’s in-house team, multiple third party contractors, and technology partners
• Completed project on time, on budget, and with revenue gains to exceed $1M in the first year
• Project success resulted in transformation of a division that had been a $120k annual loss into a viable revenue generating entity
• Created online marketing division responsible for strategizing and implementing all online marketing campaigns with a strong emphasis on social network penetration and marketing
• Retooled and re-launched client online affiliate program
• Managed client’s 200k plus affiliate pool

Brain Zoo Studios Van Nuys, California April 2008 – October 2010
Vice President, Development and Marketing
• Managed the creation of Internet division including the hiring of fifteen technical and design employees
• Implemented CRM procedures for sales, customer service, and marketing divisions including automated systems to monitor merchant account rates and optimize transaction fees, targeting email campaigns to user activity, and launching web based outsourced customer service to streamline access to tech support.
• Created, managed and optimized all online marketing campaigns, resulting in 300% increase in web revenue from social promotions
• Launched first company in-house website with full video streaming solutions for mobile, PC, game console, and set top boxes
• Managed the creation and launch of mobile division with applications for iPhone, Android, and Windows Mobile, as well as managed off shore developers and partners for content inclusion in European mobile portals
• All mobile projects completed on or before deadline and at or under budget
• New revenues positively impacted company bottom line by more than $1M per year
• Managed search optimization, transmedia, and social network marketing teams
• Social Marketing initiatives returned gains of 500k annually
• Responsible for reporting to ownership on development status, revenue forecasts, and electronic strategy

Vivid Entertainment Los Angeles, California October 2004 – April 2008
Vice President, Product Development and Emerging Technology
• Responsible for all CRM development and management including optimizing automated payment solutions, interpreting sales analytics to enhance customer experience and conversion, overhauling customer service to decrease user attrition, and leading marketing and advertising team to create intelligent CPC, CPM, and organic SEO campaigns.
• Project Manager for first industry BluRay disc including finding and hiring of third party contractors for authoring, replication, and distribution. Project completed drastically beneath budget
• Managed relationship with CinemaNow VOD including hiring of development team, managing application, ecommerce website, and mobile development
• Created and managed mobile division with a focus on application development and monetization. Hired and managed all mobile employees, third party contractors, and technology partners
• Created and managed digital marketing team including search engine optimization, transmedia marketing, and social network marketing. Campaigns resulted in $3M in billings from one campaign alone
• Managed development team for company flagship ecommerce website with a daily visitor count of more than 2M. Revenues increased from $6M annually to more than $20M during tenure
• Reported status, updates, and acted as liaison for company ownership. Planned ecommerce strategy, budgets, and forecasts

Mantra Entertainment Inc. Santa Monica, California January, 2001 - October, 2004
Director, Internet Operations and Marketing
• Managed hiring of tech team for creation of ecommerce website for multi-million dollar entertainment company
• Responsible for department budgets, salaries, and employees.
• Hired and managed third party contractors to handle overflow projects
• Created ecommerce revenue stream that added $2M annually to company bottom line
• Responsible for all online marketing including search engine optimization, paid search, and traditional advertizing

EDUCATION ______________________________________________________________________________
Defense Language Institute and Foreign Language Center, U.S. Army, Monterey, CA 1993 - 1995
• Graduated from Modern Standard Arabic School in Linguistics, Focus Arabic Language and Culture
• 2 Year Military Diploma in Arabic Language and Culture
• Awarded Good Conduct Medal.
• Awarded National Defense Ribbon