Catherine Cassar

Freelance Copywriter & Content Writer

1220
Location:United States
Website: http://cathycassar.com
Profile:https://www.freelanced.com/catherinecassar
8
Kudos
5.0
2 Skills
$60
Rate/Hr
Objective
To secure freelance copywriting work that allows me to do what I love: write effective, creative copy that captures the customer’s attention and fuels them with the desire to act upon the marketing message presented.

Experience
Freelance Copywriter 1999-2011
Write persuasive copy for lifestyle, fashion, B-to-B, and education clients. Experienced in creating original brand voices, using copy to position clients, and writing product copy, editorials, headlines, web copy, direct mail, catalogs, and blogs. Clients have included:
AmelieMichele.com
American Express
Bergdorf Goodman
Brooks Brothers/BrooksBrothers.com
Brylane Home
Burberry/Burberry.com
Chadwick’s of Boston
National Geographic Catalog
Tommy Hilfiger/TommyHilfiger.com
University of Southern California
Yolo Med Spa

Freelance Copy Director • Brooks Brothers, NYC 2001-2003
Set the seasonal copy voice for Brooks Brothers. Responsible for writing all headlines, editorials, body copy, 12+ catalogs per year. Collaborated with Creative Director and Art Directors on direct mail pieces.

Senior Copywriter • AGA Marketing & Design, NYC 1996-1999
Senior copywriter for the New Business team. Wrote copy for new business concepts. Accounts included American Express, National Geographic, Aerosoles, Brylane Home.

Public Relations AE • Images & Details, New Canaan, CT 1992-1996
Planned and executed marketing and public relations plans. Wrote press releases for clients including John Hardy Jewelry.

Education
University of Southern California 2009-2011
Masters in Education: Secondary School English/Language Arts.
University of Connecticut 1987-1993
Graduated *** Laude
Skills (2) Rating
Copywriting
Content Writing