LAURA LAEMMLE FRONGILLO
Copywriter, Content Manager
22 Arthur Street, Winchester, MA 01890
(781) 405-2960 | LauraFrong@comcast.net
Content Manager/Writer – Salary.com
Marketing Copywriter – LogMeIn.com
Senior Creative Copywriter – Monster.com
Freelance Copywriter – Where.com, TripAdvisor.com, BJs
Senior Web Editor – FamilyEducation.com
Web Producer/Regional Editor – TownOnline.com (now WickedLocal.com)
Editor/Writer/Proofreader – Community Newspaper Company
KENEXA (AKA Salary.com), NEEDHAM, MA
Freelance Content Manager/Writer, November 2009-Present
Manage creation and distribution of Salary.com’s weekly consumer newsletter and slideshow-style articles. Plan editorial calendar, work with sales team to secure sponsors, recruit and oversee freelance writers. Write, produce, distribute and monitor newsletter to ensure maximum exposure and growth.
WHERE.COM (AKA Local Ginger), BOSTON, MA
Freelance Copywriter, August 2010-January 2011
Wrote compelling, succinct and humorous descriptions of a wide variety of daily money-saving special offers from local merchants to thousands of email subscribers.
LOGMEIN.COM, WOBURN, MA
Marketing Copywriter, June 2008-October 2009
Developed a consistent and fresh voice for new website of a remote computer access technology company; created various marketing assets, including videos, case studies, brochures, collateral sheets, and text and banner ads; wrote copy for direct marketing and email campaigns; and served as a general quality control editor for all written copy, both in print and online.
MONSTER.COM, MAYNARD, MA
Senior Creative Copywriter, February 2005-February 2008
Developed strategic creative concepts for a wide range of marketing communications initiatives for internal client base, including online media, direct mail, sales support materials, and program/event promotional activity.
Produced targeted copy about career resources and hiring solutions for job seekers, employers, recruiters and HR executives.
Collaborated with clients from various internal and external groups to understand business requirements for the successful creation of ad campaigns and marketing products.
Determined business priorities and responded accordingly, while managing multiple assignments with short timelines and competing deadlines.
FAMILY EDUCATION NETWORK, A DIVISION OF PEARSON, PLC, BOSTON, MA
Senior Web Editor, www.familyeducation.com, April 2002-May 2004
Developed and managed content for more than 30 parenting channel, subchannel, and topic pages.
Wrote and edited articles and weekly newsletters on all aspects of parenting and education.
Managed parenting and education message boards and expert Q&A sections.
Collaborated with other departments, including marketing, design, and product development, to develop and promote content “packages.”
Senior Producer, myschoolonline.com, April 2001-April 2002
Worked with network partners and other internal and external sources to identify appropriate content for segmented audiences within My School Online.
Coordinated and managed myschoolonline.com content and production schedule.
Produced program content for publication.
COMMUNITY NEWSPAPER COMPANY, (CNC) NEEDHAM, MA
Senior Web Editor, Town Online, January 2000-April 2001
Oversaw production of 80 town websites at www.townonline.com.
Posted weekly, daily, and breaking news stories, and photos.
Updated town and regional home pages regularly and as news broke.
Created special sections, opinion polls, bulletin boards, online chats and other multimedia presentations.
Ensured accurate copy conversion from Microsoft Word and other print text to HTML and XML online-compatible formats.
Regional Editor, Town Online, March 1999-January 2000
Edited, posted, and maintained photos, weekly and breaking news stories, special chats, online polls, and community resource links for 20 Northwest towns with 18 weekly newspapers.
Built and maintained regional and town home pages and special sections.
Editor, Town Online, May 1998-March 1999
Developed and maintained Town Online's Parent & Baby website.
Edited, coded, and posted daily and weekly news stories for various towns.
Updated town home pages with fresh headlines, photos, teases, and links.
Layout Editor, CNC Editorial, September 1996-May 1998
Chose, sized and formatted news stories, filler, and photos.
Wrote headlines, subheadlines, cutlines, and jump slugs.
Copyeditor/Proofreader, CNC Editorial, June 1990-September 1996
Edited and proofread copy according to English grammar rules and AP style.
Wrote press releases, columns, news articles, and book reviews.
Held training sessions for editorial employees on grammar and AP style.
Created company-wide style guide.
Bachelor’s degree, English, University of Massachusetts/Amherst