Alison Sharp

Freelance Copywriter & Travel Writer

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Location:Fourways, Gauteng, South Africa
Profile:https://www.freelanced.com/alisonsharp
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ALISON SHARPWriting • PR and Marketing Account Management Contact alison@winwithwords.co.za+27 (0) 82 823 7784m+ 27 (0) 11 465 7782 w

Targeted Positions –Copy Writer, Account Management
Offering Experience as a Marketing and Communications Coordinator and Copy Writer with extensive writing experience - With a Track Record of Successfully Identifying and Driving Marketing and Communication Opportunities Through to Measurable Success By Establishing Effective Communication Systems, Controls and Processes.

Notable Achievements
·Initiated own freelance copywriting company and have worked for clients ranging from top corporates to pioneering SME’s. I have also had feature articles published in the competitive lifestyle and leisure media arena.
·Part of the client education through communication team at African Life Assurance conceptualising and producing the “Wealth and Health “ publication for our emerging market clientele.
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ADVANCED BUSINESS SKILLS
·Advanced Communication Skills – precise and well researched Copywriting and Presentation skills
·General Management – managing Marketing, Production, Procurement & PR functions
·Departmental Development - assessing and re-organizing departments and management processes and controls
·Staff - Motivating, managing and participating as a key-team player in successfully, timeously and professionally completing business functions and consistently delivering high levels of service

CAREER HISTORY

Freelance Copywriter
Win with Words, 05.2010 to present
Writing and editing copy for a range of clients - including copy for the web, video scripts, newsletters, and feature articles.
Clients range from industry leader Southern Sun to small pioneering SME’s Inclusivity and .

Communications Co-ordinator
African Life Assurance, 01.2001 – 03.2004
[African Life is a long term insurance company selling life and funeral benefits to the emerging market sector]
Appointed to head up all internal and external communications in order to review and reorganise company communication structures, operations and controls that had become outdated and insufficient.
The company at the time was expanding internationally into Africa and had started a small medical aid scheme.
Participating in communication decision-making and subsequent project management. The company greatly improved all internal communication structures and launched an educative supplement ‘Wealth and Health’ to its clientele.

Marketing Manager
Golfcom (Pty) Ltd | The Caddy Foundation, 03.1999 - 11.2000
[Golfcom and The Caddy Foundation were golf course management companies with an advertising division and a number of smaller ventures such as Cartcom (Pty) Ltd - a golf cart rental company.]
Leading a team of 2 full time staff - managing the Design, Production, PR and Client Relations departments.
The company was awarded "Best Sponsored Company in SA" in 2000 and was a 'word-first' concept. The company also pioneered golf course advertising on a national scale.

Account Executive Assistant
De Kok and Kerkhoff Communication Consultants, 01.1997-02.1999

TEAM WORK AND MANAGEMENT STYLE
Comments on my personal approach to Team Work:
·“I understand the importance of being a team player – I work hard, I get my hands 'dirty' and know the value of creating a strong, united team, understanding and optimising each member's abilities.”
·“I am focused, organised and work well under pressure – prioritising tasks and guiding people in achieving project goals, targets and objectives.”
·“I view my resourcefulness and ability to communicate at all levels and through all mediums as a great strength in promoting and maintaining good staff and client relations and ensuring extremely high levels of service.”

EDUCATION
· BAJourn, Rhodes University, 1994 – 1996
Majors in Journalism and Linguistics
· Matric, West Ridge High School, 1993

PERSONAL DETAILS
· ID Number – 7512010021084
· Family – Married with 2 children
· Home Address – 30 Casa Toscana, Willow Rd, Craigavon

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Skills (2) Rating
Copywriting
Travel Writing