Beth Yosler

Freelance Editor & Copywriter

Location:Mt. Holly Springs, Pennsylvania, United States
2 Skills
Innovative and effective communications professional with over 18 years of experience in writing, editing, graphic design, RFP responses, media relations, community outreach, website management, corporate training and event planning. Successfully maintain positive relations with executives, staff, clients, business partners and community members. Proven ability to manage personnel and lead campaigns that meet objectives.

INDEPENDENT CONTRACTOR, Newville, PA March 2012 - present
Communications Manager
Provide communications counsel and support to small businesses, creative agencies, non-profit organizations and corporate marketing departments. Services comprise development of a full range of creative collateral, including:
? Brochures
? Newsletters
? Media Kits
? Press Releases
? Web Copy
? Social Media/Blogs
? RFP Responses
? White Papers
? Annual Reports
? Customized Mailings
? Manuals
? Catalogs
? Sales Sheets
? Articles
? Training Content
? Speeches
? Presentations
? Mission/Vision Statements
? Strategic Plan Documents
? Ghost Writing
? Business Forms
? Policy and Procedure Documents
? Surveys

APS HEALTHCARE, Mechanicsburg, PA Sept 2011 – March 2012
Manager, Provider Services
Oversaw provider services for a state-wide network of more than 1,200 Primary Care Physicians and 20,000 specialists. This included the planning, development and management of network communications, provider outreach, network contracting and compliance, network data management, provider directories and network recruitment. Additional duties involved the oversight of network-focused vendor agreements, systems enhancements and standardizations, and internal/external audits. These responsibilities required a high level of interaction with the client, providers and community stakeholders to promote productive working relationships and achieve performance standards. The position included the management of a team of exempt professionals (3 on-site staff and 9 field service representatives).
? Directed a communications campaign to 1,200 Primary Care Providers to ensure compliance with Medical Assistance program requirements and deliver an accurate provider directory for members.
? Led a state-wide education initiative for over 700 Obstetrical Providers in support of benefit program enhancements and administrative procedural updates.
? Conducted a comprehensive specialist provider study for Schuykill County to ensure member access to care and meet contract compliance requirements.

Manager, Provider Support Services August 2008 – Sept 2011
Responsible for leading nationwide provider related support services for over 73,000 dental network professionals. This included the oversight of network education, resource and information functions, such as: workshops, webinars, lunch and learn sessions, provider social media, dental office reference guides, newsletters, notifications and satisfaction surveys. Other responsibilities involved managing vendor relationships, functioning as a liaison to internal divisions and external organizations, coordinating network strategic planning administration, ensuring network operations met DoD programs contractual requirements, and performing normal personnel and administrative duties. The position included the management of a team of exempt and non-exempt professionals (6 on-site staff) and a budget exceeding $1 million annually.
? Created and managed a communications and outreach campaign in support of a national amendment project that reached 73,000 network dentists and resulted in a 91% participation rate to meet state legislative requirements, employer benefit program demands and member oral health needs.
? Designed and managed a provider education program in support of the launch of the DoD’s Active Duty Dental Program, which involved more than 200,000 direct mail contacts, 61 workshops in 104 cities (over 13 weeks), 90,000 automated phone calls, and 20 Webinars.
? Established and managed day-to-day operations of dentist social media group that offers real-time news and information, as well as peer-to-peer discussion opportunities.
? Re-tooled provider newsletter as an electronic publication to ensure more efficient, environmentally friendly delivery of policies, procedures, industry trends and news items to dental offices.

Provider Communications Consultant October 2006 – August 2008
Managed a multitude of internal and external communications targeted at developing and maintaining a national network of dentists. Responsibilities included dental office and association materials, employee and sales force publications, conference and event planning, advertising and select public relations. Also, provided mentoring and development for Professional Relations team regarding public speaking, professional/technical writing and graphic design. Other responsibilities involved providing communication counsel and ghost writing for executive staff. Mentored internal staff and managed outside vendors.
? Redesigned provider manual format and distribution process to increase dental office satisfaction, streamline production and reduce costs by more than $1.25 per manual.
? Updated conference and convention processes to increase company visibility and reduce administration for field representatives.
? Enhanced conference format and materials utilized for United Concordia’s National Dental Advisory Council, which consists of eleven independent dentists and internal executive staff.

Project Manager, Corporate Communications/Admin. Services November 1998 – August 2008
Planned and produced of a wide range of strategic internal and external corporate communications. Responsibilities included employee and sales force communications, marketing communication projects, media relations, issue management and crisis communication, corporate scheduling and event planning, facilities and real estate management, community outreach, corporate contributions and workforce diversity. Also, provided communication counsel and ghostwriting services to President and CEO, as well as other senior executives. Managed internal staff (three direct reports) and outside vendors (16 on-site staff).
? Developed intranet site and online newsletter for employees. Managed day-to-day updates and maintenance.
? Managed creative and production process for eight corporate annual reports that were instrumental in obtaining marketing and community outreach goals.
? Established a corporate photo library containing images of executives, key personnel, clients, business partners and internal functional areas for use in corporate materials.
? Created three annual diversity reports to strengthen sales, procurement, public relations and staff recruitment efforts.
? Designed and maintained a national media database that was instrumental in the development and execution of planned company campaigns and issues management.
? Assisted Human Resources in the development and design of employee benefit, recruitment and orientation materials, as well as corporate policies and procedures.
? Managed eight annual corporate contribution programs designed to enhance the company’s image and increase brand awareness.

GANNETT FLEMMING, INC, Camp Hill, PA December 1997 – August 1998
Business Development Coordinator/Public Relations Asst
Developed internal and external communications materials, such as flyers, qualifications packages, presentations, employee memorandums and media releases.

ENVIRONMENTAL RESTORATION SYSTEMS, Middletown, PA April 1996 – June 1997
Sales Coordinator
Produced company newsletter, qualifications packages and product specifications sheets. Duties also included proposal process coordination, presentation development and creation of weekly and monthly sales reports.

FRIENDLY TOURS & CHARTERS, Pittsburgh, PA 1993 - 1998
Writer and Graphic Designer (part-time position)
Created company personnel manual, various brochures, pamphlets, itineraries and fliers.

ROBERT MORRIS UNIVERSITY, Pittsburgh, PA 1993 - 1995
Assistant Editor/Graphic Designer/Staff Writer (part-time position)
Determined assignments for student reporters; edited student, faculty and press release materials; designed weekly publication; and conducted interviewing, writing and photography for select communications.

Master of Journalism, Temple University, January 1999.
Bachelor of Arts, English, Robert Morris University, May 1995.

Illustrator, Photoshop, InDesign, Adobe Reader/Writer, Microsoft Office,, PeopleSoft and Dreamweaver
Skills (2) Rating