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Debby Fisher

Freelance Copywriter & Content Writer

Location:Cape Town, Western Cape, South Africa
Phone: 0721346698
2 Skills
Internationally qualified copywriter with training and experience in writing web copy, listings, catalogues, sales letters, press releases, display adverts, articles, brochures, SEO copywriting, general writing and more.

I have a descriptive and captivating writing style, which is very well suited for the health and travel including copywriting outside this scope. In addition to copywriting I have extensive experience and skills in building and maintaining websites and SEO.

I have thorough research skills, which alongside my diverse Internet skills work seamlessly, complimenting my writing. I believe research lays the foundation for strong copy, the target audience and delivers results with the desired objectives.

Alongside writing skills, I hold International qualifications as Life Coach, Nutritionist and NLP Practitioner attained from living abroad for 15 years and travelling extensively.

I have a passion for travel, expressive writing, personal development and pride myself on excellent time-management, research, oral and communication skills.

To have a creative, challenging and rewarding career as travel copywriter / copywriter and enjoy opportunities that allow me to write engaging and captivating copy. To keep readers engaged, inspired and motivated through my copy and deliver the objectives stated in the brief. To write optimized and search engine friendly web copy in an efficient manner so as to communicate effortlessly with search engines and the target audience.

• Matric, High School, 1995, - Port Shepstone High School, South Africa Professional International Certifications:
Diploma in Copywriting, 2009, The Writers Bureau – London UK Diploma Advanced NLP Practitioner, 2005 – McKay Solutions – London UK Diploma Nutritionist, 2006 – School of Natural Health Sciences – London UK Advanced Diploma Life Coach, 2004 – The Coaching Academy – London UK Diploma Webmaster, 1998 – Open University – London UK

? Excellent written and spoken English ? Vast experience in travel, web, coaching and health related industry ? Excellent computer skills, Internet, website development and maintenance
including software such as Microsoft Office, Photo Shop, Homesite,
Macromedia Dream weaver and cross browser development ? 8+ Years experience in design and development of websites ? Excellent research skill and use of Internet research tools ? Good time keeping, oral and written communication ? Extensive SEO techniques. ? Comfortable and ease with using popular web technologies.

Work History:
Name of the Organization: Debby Fisher Copy Duration: 2009- Present Role: Freelance Travel Copywriter Worldwide and South Africa Responsibilities: Writing engaging and compelling copy for various contract / freelance clients. Various projects include writing copy for Best Western and Premier Inn hotels in the UK; SEO Articles for Bed King in Cape Town and current commissioned projects include restaurant copywriting for with special focus on writing creative and succulent copy for regional restaurants in South Africa.

Various freelance projects outside the scope of travel copywriting include writing SEO articles for Bed King, press releases, sales letters, catalogue and web copy for one off clients.

Previous commissioned projects include writing creative catalogue copy for with emphasis on raising awareness of their new online autumn/winter collection.

Name of the Organization: UK and South Africa Duration: 2006-2009 Role: Owner Responsibilities:
As owner of I was responsible for day to day running of business, client therapy, marketing, development and content for website. I drafted newsletters, press releases, health and personal development articles and email marketing campaigns. With my creative and versatile style of writing I have written many materials related to health and personal development.

Name of the Organization: Various Freelance Organisations – London UK Duration: 1998-2004 Role: Lead Web Developer Responsibilities:
As a lead web developer I took the responsibility of developing websites and populating site with content. I have extensive hands on experience in web development tools, content management systems, internet search tools, design tools and SEO techniques to produce an optimized efficient content.

Current Copywriting Clients:
Travel Tanzania
Define Your Shape
Bed King
Cape Sports Center Langebaan

Previous Copywriting Projects:
Best Western Hotels
Premier Inn Hotels
Habitat Carpenters, Decorators and Renovators
Canderra and Mouse
Cruise Club UK

Languages Known:
English, Afrikaans

Writing, Reading, Hiking, Travelling, Cycling, Running, Yoga, Pilates, Health and Personal Development

Portfolio and samples available to view on my website
Skills (2) Rating
Content Writing