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Heather Gonzalez

Freelance Graphic Designer & Package Designer

Location:Denver, Colorado, United States
Phone: 646-283-3215
2 Skills
Under the name of Brandville Studios, I specializing in identity, logos and packaging for Entrepreneurs. Because your identity and package is your selling point, you need to trust a professional who has the experience and ability to represent your needs. Please contact me with all your branding requirements.


March. 2012 to present, Owner of Brandville Studios, Denver Colorado and New York, NY
• Specializing in Identity, logos and packaging for Entrepreneurs
• Design projects included rebranding and pattern/textile design for various nonprofit sector and home decor, cpg, companies, electronic accessories, cosmetics and home products.
• For Sterling Brands, New York, NY; Designed packaging for Spice Islands, Kraft Foods, Pampers products

Sept. 2009 to March 2012, Global Design Manager, Avon Products, Cosmetics Global Package Design New York, NY
• Managed cosmetics package design team of designers and senior designers on over 20 brands, enforcing global process to keep branding consistent and build award winning designs
• Actively partnered with Global departments to foster excellence in communication, partnership and talent development
opportunities in order to deliver on best quality projects (hired and promoted staff)
• Partnered with Marketing on all cosmetic initiatives to build brand recognition and apply integrated strategy across packaging, photography for brochure, web and advertising
• Managed yearly budgets for design expenses as well as staff salaries/freelance support and negotiated for allocation annually

Feb. 2008 to Sept. 2009, Senior Designer, Profound Beauty/Mana Products, NPD Long Island City, NY
• Initiated design strategy and art directed packaging, logos, collateral, structures, advertising and displays, web
• Managed design and production process from start to finish, leading teams through all stages of development
• Collaborated and conceptualized packaging, advertising and displays
• Presented to upper management, clients and marketing at various design stages, for buy in to ideas and implement changes
• Budgeted usage of outside vendors (sourcing from comp houses, design and production firms)

Apr. 2004 to Feb. 2008, Senior Designer, Kao Brands, John Frieda Hair Care, Stamford CT
• Led design teams to create effective designs that increased sales of Frizz-Ease® serums by 14% in 2007
• Ensured consistency in the design, development and implementation of packaging concepts through style guides for globally
• Approved and instructed all color matching across different materials including plastics, metals, clear and paper cartons and
point of purchase displays
• Art directed and organized photo shoots and retouching

Sept. 2002 to Feb. 2004, Lead Designer, Unilever Cosmetics, Calvin Klein, Mt. Olive NJ and New York, New York
• Designed seasonal brand looks, pattern designs for gift sets, travel retail and in-store displays
• Contributed in weekly cosmetic brand development meetings with product managers, operations, copy, in-house photography, coordinators, buyers and engineers
• Managed high-end printing techniques with vendors including embossing, de-bossing, foils, pearlescent inks, spot varnishes, gradients, glass etching, holographic labels, gravure methods and new techniques.
• Collaborated with the in-house designers to pitch ideas, comp layouts and brainstorm on seasonal looks for gift sets, sleeves, hang tags and posters

Management - Troubleshooting, multi-tasking, great time management skills, communication and presentation, attention to
detail, in depth understanding of design departmental processes and how it affects overall business strategies

Design - Typography, hand-lettering, CS5-6 platform; InDesign, Illustrator, Photoshop,
QuarkXPress, basic html, basic Macromedia Flash

Languages - English and fluent in Spanish

1995 BFA SUNY Alfred University, School of Art and Design, Graphic Design, Printmaking and Art History
1997 Masters work, Cornell University, Johnson Business Graduate School, School of Arts and Humanities, Marketing

International Package Design Award for John Frieda Radiant Red Conditioner

CEW Awards for Avon Ultra Color Rich Lipstick, John Frieda Brilliant Brunette Shine Shock
package design, Sheer Blonde Serum, Lustrous Touch, Frizz-Ease Serum Carton Packaging

Skills (2) Rating
Graphic Design
Package Design