Monica Pace

Freelance Public Relation Freelancer & Editor

Location:Murphy, North Carolina, United States
2 Skills
Communications professional with 15 years experience in higher education and in state, regional and international non-profit organizations. Offering a unique combination of creativity and problem-solving with the ability to create effective marketing communications plans with an eye for the bottom line. Experienced in strategic communications planning, brand management, media relations, website development and content management, desktop publishing, and social media.


Public Information Officer at Tri-County Community College
September 2005 - March 2010
- Directed internal and external marketing and communications functions of the college.
- Implemented, updated and assessed advertising and marketing plans.
- Planned, marketed and executed special events.
- Maintained positive working relationships with local, regional and other media contacts.
- Ensured that the college’s website met the needs of students, faculty, staff and the community in terms of information and functionality.
- Developed, wrote, designed, and distributed publications, advertisements and promotional materials.

Communications Manager at Georgia Veterinary Medical Association
November 2002 - August 2005
- Responsible for all association communications activities, including strategic planning, collateral development, marketing plans, and Internet presence.
- Managed all internal and external association communications, including public relations and association branding efforts.
- Managed editorial content and advertising for quarterly newsletter.
- Developed and implemented marketing campaigns for annual meeting and all continuing education programs.
- Maintained internet presence through website content management.
- Organized registration processes and logistics for annual convention and quarterly educational programs.
- Worked with officers and Board of Directors to identify and plan communications priorities.
- Managed communication budget of $250,000+.

Promotions Planner at TAPPI
August 2000 - March 2002
- Created and implemented promotional campaigns for assigned events, products, and services, based on volunteer input and assigned budget.
- Developed customer-focused promotional materials including brochure copy, magazine articles and announcements, website information, press releases.
- Managed member database, identified target markets and implemented direct marketing plans for assigned events, products, and services.
- Identified cross-sell opportunities for association products and services.

Public Relations and Development Assistant at Girls Incorporated of Greater Atlanta
May 1999 - August 2000
- Assisted Vice President Resource Development/Public Relations with fundraising and public relations activities at rapidly growing non-profit agency.
- Wrote, edited and designed quarterly volunteers and donor newsletter.
- Managed employee communications, including developing internal newsletter.
- Developed marketing and public relations campaign to support expansion across metro Atlanta area.
- Assisted with special events, including "A Night to Remember" gala and company open house.

Communications Coordinator at North Carolina Automobile Dealers Association
July 1996 - January 1999
- Assisted Communications Manager in building image of franchised new-car and truck dealers in North Carolina.
- Wrote and distributed news releases on industry issues to trade and local press, produced community service PSAs.
- Prepared promotional materials for education and government relations programs.
- Edited and designed two monthly newsletters for members.
- Developed marketing plan for the launch of a new insurance program.
- Promoted annual convention through a vigorous direct mail marketing campaign that included audiotapes, brochures and targeted mailings. Increased attendance 20% in each of 1997 and 1998.

Austin Peay State University: M.A., Corporate Communications, 2011 - 2013 (expected)
University of North Carolina at Chapel Hill: A.B.J.M., Public Relations, 1992 - 1996
Skills (2) Rating
Public Relations