Samuella Becker

Freelance Public Relation Freelancer & Marketer

1428
Location:New York, New York, United States
Phone: 917-734-5172
Website: http://www.linkedin.com/in/samuellabecker
Profile:https://www.freelanced.com/samuellabecker
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2 Skills
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SENIOR PUBLIC RELATIONS/ MARKETING PROFESSIONAL AND FORMER JOURNALIST having 20+ years of experience with diverse Fortune 500 multinational corporations, Wall Street investment firms, PR agencies, dot.coms, national consumer magazines and nonprofits. Strategic thinker with an MBA in Marketing. Highly creative, with a “roll-up-your sleeves” attitude. Ability to work independently and handle many projects simultaneously – while under tight deadline pressure. Experience in managing large budgets, account teams and outside vendors. Successful history in generating new business. Excellent mentor to junior staff. Background includes:
• Media relations -- domestic and international top tier press
• Start-up/restructuring corporate communications departments and publications
• Employee communications – department head/two Fortune 500 companies
• Financial PR -- media, investor and shareholder audiences
• Business-to-business marketing
• New product launches – national as well as regional rollouts
• Corporate identity, branding and ad campaigns (TV, radio and print)
• Corporate philanthropy
• Special events – from 35 to 1,600 people (an intimate dinner in the private dining room of La Grenouille to the Big Apple Circus/Lincoln Center)

AREAS OF EXPERTISE (BY INDUSTRY)
• Entrepreneurship, VCs, startups (Internet, brick & mortar), small business
• Legal – law firms, all practice areas
• Consulting – PR, advertising, marketing agencies
• Higher Education
• Financial - mutual funds, banking, brokerage, real estate, insurance/benefits
• Personal Health - MDs, DDS, culinary nutrition, natural health/holistic, plastic surgery
• Technology – Internet-based firms, consumer electronics, electronic medical records
• Beauty, Skincare, Spa
• Entertainment – Theater (Off-Broadway), Indie Movies
• Fashion – FashionWeek/NYC (2007 – Present)
• Drugs - pharmaceuticals, generics, OTC
• Biotechnology
• Corporate governance
• Publishing – book and consumer magazine industries, authors/new books
• Chemicals, Environment, Sustainability
• Nonprofit, Social Ventures
• Sports Management
• Toys, Games (chess)

EMPLOYMENT HISTORY
• CEO and Founder, TigressPR, 2003 – Present
• Assistant Director of Media Relations, Pace University, 2006-12
• Marketing Strategist, Sonnenschein Nath & Rosenthal/NY, 2002-2003
• VP, Corporate & Media Relations, Stanton Crenshaw, 2000-01
• Managing Director, KCSA PR Worldwide, 2000
• Senior PR and Marketing Consultant/Mom, 1991-99 (client list available)
• VP of Communications, National Executive Service Corps,1995-96 (part-time)
• Director of Corporate Relations, Simon & Schuster, 1990-91
• Marketing Communications Manager, EQUICOR, 1988-90
• Marketing Communications Officer/2VP, The Chase Manhattan Bank, 1987-88
• Communications Director (start-up), First Investors Corporation, 1984-87
• Manager of Internal Communications, SCM Corporation, 1980-84
• Media Consultant/Writer, Union Carbide Corporation, 1978-80
• Managing Editor, Argosy Magazine, 1976-78; Editorial Assistant, Girl Talk, 1976

EDUCATION
• MBA/Marketing, Pace University, New York, 1987
• Certificate in Financial Decision-Making, New York University, 1983
• BS/Magazine Journalism, Ohio University, Athens, 1975

BOARD MEMBERSHIPS/ COMMUNITY SERVICE
• Software & Information Industry Association (SIIA) Codie Awards - First Round Judge - 2006, 2007 and 2008
• American Red Cross/Greater New York Chapter, Public Affairs Disaster Relief Team/Media Spokesperson, 2001 - Present
• Manhattan Chess Club, Board of Directors, 2000-2003
• Alpha Delta Pi Sorority, 1972 – Present (former Vice President/Pledge Trainer, Xi Chapter, Ohio University)
Skills (2) Rating
Public Relations
Marketing