Dynamic and creative, multilingual marketing leader with experience in consumer packaged goods, recreational products and travel/tourism brands. An infectious passion for marketing, with the ability to see the big picture and strategically anticipate consumer needs. Known for resourcefully building and leading cross-functional teams to plan and flawlessly execute detailed tactical programs in collaboration with key retailers.
Specific Areas of Expertise:
• Brand Management • Marketing Communications • Consumer Promotions
• Shopper Insights • Marketing Research • New Product Development
• Category Management • Agency Management • Strategic Planning
• In-Store Marketing • Events and Sponsorship • Licensing